Incipia blog
May 11th 2017 App Store Algorithm Update (Competitors)
Signs point to an Apple App Store algorithm change occurring as of May 11th, 2017, specifically targeting branded or competitor keyword rankings. Last week we noticed a large ...
20 App Store Screenshot Examples
Who doesn’t like to get an idea of what other people are using in their app listings every now and then? It’s great for heating up the creative juices, staying ...
Is Apple Search Ads Conversion Data Reliable?
Incipia is back to the marketing geekiness, this time with an analysis of Apple Search Ads campaign conversion trends. Specifically, we investigated the average conversion lag ...
iTunes Connect Expansion: App Store Browse, App Store Search & More
Big news from Apple! Per an iTunes Connect banner notification and Apple’s app analytics page, we learned that Apple has just released some exciting new data points. Per ...
App Store Optimization Hacks: A/B Testing Google Play Title
Learn this app store optimization hack that allows you to AB test your app’s Google Play title using localizations and pre-post comparison analysis, made easier with Google’s ...
Google Play Feature Graphic Examples
If you’ve been looking for more inspiration since our last post on 7 Feature Graphic examples some time ago, then you’re in luck! Check out this spread of feature ...
Google Launches Redesigned Google Play Console
If you like change, then you’ll love the new Google Play Console, now referred to simply as “Play Console.” For the rest of us, perhaps at some point soon ...
Apple Search Ads Launches New Countries on 4.25.17
Great news from Apple for Search Ads managers! Apple Search Ads are now slated to go live in additional English-speaking markets, including Australia, New Zealand, and the ...
Apple Search Ads 101: Terms & Tactics To Know
For those of you just beginning to manage Search Ads campaigns who are looking for guidance on how to get started, read this mini-guide to terminology and tactics that you ...
Apple Search Ads Platform Update 4.5.17
It appears that an earlier service outage preceded a minor platform update, with Apple now allowing Apple Search Ads users to duplicate entities. Duplicating entities is ...
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