Incipia blog

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Total posts: 239

5 Tips on Optimizing Android Apps in Google Play

Gabe Kwakyi | August 15, 2016

Feature Image Credit: Google Play 1. Run Google experiments constantly Google Play gives you the option to set up experiments and test different variants of several elements ...

Sensor Tower Predictions Include 5 Million Apps by 2020

Gabe Kwakyi | August 14, 2016

Feature Image Credit: Sensor Tower ASO tool company Sensor Tower predicted in a recent study that the App Store will be home to more than 5 million apps by 2020, with the ...

Google adds free analytics tool to Firebase

Gabe Kwakyi | August 13, 2016

Feature Image Credit: Google Firebase Blog In 2014, Google made (yet another) fateful strategic acquisition, this time taking over a company called Firebase, which was a ...

Facebook Ads Releases Next Game Changer – Engagement Audiences

Gabe Kwakyi | August 12, 2016

TLDNR: Facebook’s new engagement custom audiences now enable you to target users who have previously engaged with your Facebook content (starting with videos and lead ...

10 Tips for Optimizing Facebook App Install Ads

Gabe Kwakyi | August 11, 2016

Featured image credit: Facebook Ads Manager So You Set Up a Facebook Ads App Install Campaign… And it’s not performing as well as you’d hoped. Not to worry ...

Insert, mobile app engagement company, raises $10m series A

Gabe Kwakyi | August 11, 2016

Feature Image Credit: Insert.io Time is of the essence in the app store era as app rankings shift on the hour, and waiting for a new app update can eat away at precious ...

A Letter on Swift 3.0

Gabe Kwakyi | August 9, 2016

Feature Image Credit: Apple In a recent email on Friday, July 29th, Chris Lattner (famous Swift author and director of Apple’s Developer Tools department) addressed some ...

Google Play displays app size and uses compression algorithm to shrink apps

Gabe Kwakyi | August 8, 2016

Feature Image Credit: Android Developers Blog With more and more gigabytes of apps and streaming content floating through carrier networks to user phones comes a rise in ...

How much does it cost to reach Top 50 in the app store?

Gabe Kwakyi | August 7, 2016

Image Credit: App Annie It is a question that undoubtedly lives at the forefront of every app marketer, developer and founder’s mind: “What would I need to pay to ...

Apple App Store to introduce “For You” tab

Gabe Kwakyi | August 6, 2016

Apple’s App Store is a money-printing operation, generating $14.7 billion for developers and earning Apple itself about $6 billion in 2015. If the App Store were a ...