Incipia blog

All posts
Total posts: 225

ASO Hacks: Brought to you by Boomerang

Gabe Kwakyi | August 4, 2016

Image Credit: Boomerang Gmail App What if I told you that by simply adding some font formatting to your Google Play description, you could boost your install conversion rate ...

What is a Hollow App Install?

Gabe Kwakyi | July 30, 2016

Feature image credit: Dave McClure Startup Metrics Years ago when Hotwired made history by running the first display ad (which got a 78% “Click-Through-Rate”), it ...

Splitmetrics Test Provides Insight into the Potential Effectiveness of App Store Search Ads

Gabe Kwakyi | July 30, 2016

Feature image credit: SplitMetrics AB testing platform Splitmetrics recently ran a test analyzing the potential impact of Apple’s upcoming App Store search ads. The test ...

Facebook Launches App Post-Install Ad Optimization

Gabe Kwakyi | July 28, 2016

Feature image credit: Facebook Ads Manager Facebook is launching two new products to help app marketers drive the right results. Similar to Google’s recent universal ads ...

Google Adwords Universal Campaigns Expand to Gmail and Post-Install Optimization

Gabe Kwakyi | July 28, 2016

Feature image credit: AdWeek Android universal campaigns have driven over 2 billion Android app installs to date across Google.com, the Play Store and Youtube. That number ...

Facebook Ads Average Cost and Maximum Cost Bidding

Gabe Kwakyi | July 17, 2016

Feature Image Credit: Facebook Ads, Ad Manager What’s The Difference Between Facebook Ads Average and Maximum Cost Bidding? Recently Facebook launched a new bidding ...

Key Learnings in App Store Optimization #2

Gabe Kwakyi | July 14, 2016

Feature image credit: Apple (Skyfit app listing) Our Key Learnings in ASO series continues, today with a few more app listing elements that you can optimize to improve your ...

App Store Optimization Hacks

Gabe Kwakyi | July 12, 2016

Managing an app store optimization strategy involves a lot of industry research – checking out what other apps are doing and trying to determine whether those tricks, ...

KPIs for Measuring the Success of App Store Optimization

Gabe Kwakyi | June 24, 2016

One of the most important questions to ask in ASO is: “how do we know our ASO efforts are producing a tangible impact on installs and revenue?” While this is a ...

Key App Store Optimization Learnings Part 1

Gabe Kwakyi | June 17, 2016

Feature image credit: Apple App Store Top Free Food & Drink Apps Uncovering new learnings about how to work with the various algorithms and auctions to deploy more ...