Incipia blog

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Total posts: 231

Incipia App Teams Survey – October 2016

Gabe Kwakyi | October 26, 2016

Last week we launched the first of our App Teams Survey, sending a link out to our newsletter recipients and posting a poll through our Twitter page. Here are the results from ...

Apple Search Ads Best Practices to Scale Impressions

Gabe Kwakyi | October 25, 2016

Unless you’ve been living under a rock, you’ve either heard or experienced firsthand how well Apple’s search ads campaigns have been performing. Don’t ...

Why Negative Keywords are a Must for Search Ads Broad/Search Match Types

Gabe Kwakyi | October 24, 2016

Why Negative Keywords are Worth the Trouble In previous posts, we’ve extolled the importance of setting up separate campaigns for search match, broad match and exact ...

Apple Search Ads News: 10.21 Update

Gabe Kwakyi | October 21, 2016

What’s News With Apple Search Ads? Check out these eight updates to help you stay current on your Apple Search Ads knowledge: Apple’s search term data clawback ...

8 Content Marketing Strategies That Generate Leads

Gabe Kwakyi | October 21, 2016

Content marketing is one marketing channel that every business absolutely must invest in. Why? High conversion rate — given content marketing provides potential customers with ...

Q&A: The Pulse of the Mobile Marketing Community With Adam Lovallo (Co-Founder, Grow.co & CourseReport.com)

Gabe Kwakyi | October 20, 2016

Moore’s law was postulated with regard to hardware, yet its impact is applicable to all technology. Take the mobile marketing industry, for example. The speed with which ...

2 Steps to Optimize Your Site’s SEO CTR

Gabe Kwakyi | October 19, 2016

After sitting down to do some strategy planning one day a few months ago, my business partner and I decided to make investing in content marketing one of our core priorities, ...

Apple App Store Category and Keyword Rank Change After Pausing Search Ads

Gabe Kwakyi | October 18, 2016

As the next step following our case study of how Apple’s search ads affect app ASO, we decided to shut our ads off and see what happened. We turned the ads off on 10/14 ...

7 Steps to Research Other Mobile Apps for a Competitive Advantage

Hugh Kimura | October 17, 2016

It’s said that preparation is the key to success. In all the excitement that comes with getting your new app out the door, don’t miss out on one of the keys success: ...

Google Play Launches New Dashboard Features

Gabe Kwakyi | October 14, 2016

What’s New in Google Play? Dashboards Similar to the set of graphs in the App Analytics view in iTunes Connect, Google Play now gives you a quick-look dashboard view of ...