Incipia blog
China Overtakes US for Top App Store Revenues
Feature Image Credit: TechCrunch According to App Annie: China has recently overtaken the US for App Store revenues. The ASO tool’s data shows that China drove $1.7 ...
Incipia App Teams Survey – November 2016
Here are the results from our second month’s App Teams survey and poll, for November 2016. Twitter Poll – Have you tried rich notifications yet? With votes from 9 ...
Six Mobile Predictions for 2017
At the close of each year, one of the most common topics to consider is what the next 12 months will hold in store. Reflecting on the world of mobile apps in the year 2016, we ...
9 Reasons why App Store Impressions Spike
If you have an app in the App Store, chances are that you’ve seen the occasional spike in impressions (sometimes without a corresponding spike in downloads). This can ...
Why the Art of Form Optimization is Absolutely Worth Your Time
This post was originally featured as a guest article on the Appsee Product Mavens Blog. While most app teams know that forms are necessary to capture vital user data or ...
Amazon Pinpoint App Push Notifications
Big news from Amazon, which just released “targeted push notifications for mobile apps,” offering developers and app marketers a free starter tier that includes ...
Q&A: Structuring S/Marketing for Success with Mike Diaz, Founder and Principal of Growth Canvas Consulting
In startup culture, “growth hacking” is an ubiquitous buzz word, founders are urged to “do things that don’t scale” and scrappiness is a trait to ...
Apple Search Ads Study: Impressions, Search Popularity & Relevancy
As avid app marketers and keyword optimization geeks, one of our biggest passions, beyond achieving stellar results, is cultivating an ever-deeper understanding of ASO and PPC ...
Part 2: How to Market an App with Limited Budget
Continuing on from part 1, here is an overview of the most common marketing channels available, as well as some tips for leveraging each channel: The Main App Marketing ...
3 Ways the Internet of Things Will Transform the World
If you haven’t heard of the IoT (the Internet of Things), you will soon enough; consider these 3 facts on the topic: Gartner research estimates that by 2020, 21 billion things ...
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