Incipia blog
How CPT Bid and the Apple Search Ads Auction Works
Learn about how the inner-workings of CPT bids and a second-price auction like Apple search ads work. Don’t forget to check out our other posts on Apple search ads for ...
Why Invest in App Store Search Ads?
We’ve already covered why we think App Store search ads are Apple’s gift to iOS marketers from a high-level and quantitative perspective. Today we’ll keep it ...
Q&A Interview: Identifying a Niche and Building a Brand With Sylvain Gauchet (Co-Founder, Apptamin)
When it comes to starting a business, one of the most successful strategies is to identify and capture a niche. Focusing on a niche enables a business to more effectively ...
Apple App Store Search Ads Now Available
App Store Search Ads are Here! The wait since early Spring is now over. Apple has just taken the wraps off of search ads and is now letting app marketers and developers sign ...
Facebook Ads Begins Rolling out Split Testing
Finally. The ability to properly A/B test creatives in Facebook without its meddling algorithm abruptly choosing a winner! Right? Wrong, as of yet – but what Facebook is ...
Converting to Swift 3 – Lessons Learned
We are currently in the middle of converting the codebase of a medium-sized project, Gone, to Swift 3, and we knew that it wasn’t going to be a trivial process. Thus far ...
Bumble’s New User Verification Feature
Feature Image Credit: Bumble, via Mashable Bumble has just launched a new and innovative feature in order to tackle fake profile abuse on its platform. The feature requires ...
90 Day Mobile App Retention Rates = 4%
Feature Image Credit: eMarketer This Just in: 4% of Mobile App Users… Return to use an app again after 90 days, per research from Appboy in a new eMarketer report. ...
Upcoming Posts & Post Request 9/21
Hello Incipia followers! If there’s a topic in the field of startups, app development or marketing that you’re eager to learn more about, now’s your chance ...
What Should your App Include in Settings?
One question that may not come up as a hot topic when planning out a mobile app roadmap, yet which matters very much to the user experience is: What should be include in ...
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