Incipia blog
Amazon Pinpoint App Push Notifications
Big news from Amazon, which just released “targeted push notifications for mobile apps,” offering developers and app marketers a free starter tier that includes ...
Q&A: Structuring S/Marketing for Success with Mike Diaz, Founder and Principal of Growth Canvas Consulting
In startup culture, “growth hacking” is an ubiquitous buzz word, founders are urged to “do things that don’t scale” and scrappiness is a trait to ...
Apple Search Ads Study: Impressions, Search Popularity & Relevancy
As avid app marketers and keyword optimization geeks, one of our biggest passions, beyond achieving stellar results, is cultivating an ever-deeper understanding of ASO and PPC ...
Part 2: How to Market an App with Limited Budget
Continuing on from part 1, here is an overview of the most common marketing channels available, as well as some tips for leveraging each channel: The Main App Marketing ...
3 Ways the Internet of Things Will Transform the World
If you haven’t heard of the IoT (the Internet of Things), you will soon enough; consider these 3 facts on the topic: Gartner research estimates that by 2020, 21 billion things ...
19 Free ASO Keyword Ranking Algorithm Keywords
Performing app store optimization can be challenging, especially now that Apple has shortened the maximum allowable title for iOS apps to 50 characters, and given ...
YouTube Video Posts
Here is an embedded set of our top five YouTube videos: How to set up Apple search ads campaigns Overview of ASO tool: App Annie iTunes connect dashboard overview Apple search ...
Part 1: How to Market an App with Limited Budget
For independent developers, the exploding number of mobile apps has increasingly meant that building and releasing a solid mobile product without a marketing strategy is no ...
3 Tips for Optimizing Google Universal Campaigns
Image Credit: Marketing Land While Google’s Universal Campaigns are great for several reasons (namely scale and cheap installs for little effort), their biggest benefit ...
App Store Screenshots Study of the Top 100 Apps
Today we decided to do a study of the top 100 (free) apps in the Apple App Store to get a handle on some of the latest screenshot design trends. Below are our summarized & ...
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