Incipia blog
AppsFlyer Announces In-App Ad Attribution
AppsFlyer, one of the “Big 4 Attribution Vendors” (which also includes Adjust, Kochava and Tune) has announced big news for customers of their technology: the ...
ASO Lessons Learned: Optimization Prioritization
Where should you spend your effort in ASO? Keyword optimization is a great place to start and can produce excellent results (we nearly always see 10%+ gains in impressions ...
The Comprehensive Mobile App Marketing Channels List
When it comes to marketing your app, how many different options would you say you have to get the word out about your app? 10? 20? 25? Team Incipia did the research, ...
Apple Search Ads Study: CVR vs CPT as a Prediction Statistic
Incipia here with another informal, yet still certified nerdy study on Apple search ads. This time, we started off exploring the question of whether Apple search ads campaign ...
Best App Description Practices From the Top 100 Apps
Following up on an earlier study of the top 100 app screenshots, today we analyzed the trends in descriptions of the top 100 apps in the Apple App Store. Below are our ...
How to Troubleshoot Your App Store Optimization Strategy
Get the 411 on how to troubleshoot your app store optimization strategy. Image credit to ASO tool, App Annie. Let’s set the scene for a moment: say you’ve spent ...
Apple Search Ads News: 12.13 Update
What’s News with Apple Search Ads? Check out these nine updates, tips and tricks to help you stay current on your Apple search ads knowledge: How Search Ads appear: ...
Differences Between Optimizing Apps for the App Store vs Google Play Store
This post was originally featured as a guest article on the Mobile Action Blog. While the app stores of both Apple and Google share many similarities, there are also some ...
Google Play Algorithm Update 12/3
Recent trends in ranking data from apps in the Google Play Store point to a recent Google Play ranking algorithm update. Also be sure to check out the February 2017 Google ...
Examples of Conversion Rate Benchmarks for Google Play Apps
Curious as to what conversion rates look like across different types of apps? These two graphs show conversion rates by quartiles per app category and monetization-type, ...
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