Incipia blog
Q&A Interview: If you [Content Market] it, They Will Come with Laurie Galazzo (Inbound Marketing Manager, AppTweak)
Starting a business can be as simple as filing a form and paying $25 (in Michigan). Yet, how do you get the word out and acquire customers once you’re open for business? ...
Early Apple Search Ads Results
With search ads now switched live, the data has started to flow in. What do the results say? So far, we’ve generated… 7 Installs for $1.37 in spend! That’s a ...
30 Must Use Tools for Mobile App Startups
Hey startup teams… Want to improve your business operations, but feeling defeated by the fact that you: Don’t know what you don’t know? Check ...
Google Play lets Users Try Apps Before Buying
Feature Image Credit: Android Police Google’s latest Play Store update aims at leveraging its vast technology stack to solve the problem of app discovery, as it has done ...
How to Hack Apple Search Ads to Show Search Popularity as a Percentage
Who doesn’t hate the search popularity bar Apple uses by default?! Thankfully, Krzysztof Wolski has already figured out how to layer an actual data point into your web ...
5 Examples of What Happens from an AppStore Algorithm Change
Today while having a look at some of the stats on our internal apps, we noticed how distinct the change in impressions from the early September app store algorithm change ...
AppTweak Assimilates Apple’s Search Ad Search Popularity Score
September and October are shaping up to be a couple of the biggest months of updates for iOS app marketers yet. In addition to making search ads available for advertisers to ...
Adjust Adds Limit Ad Tracking Column
In response to the growth and impact that limit ad tracking in iOS 10 devices poses to mobile marketing analytics, Mobile marketing partner Adjust has begun showing the ...
Here’s How to Fix Apple’s Search Ads Platform
Feature Image Credit: Apple Search Ads promo page. Don’t forget to check out our other posts on Apple search ads for the latest best practices, tips and tricks, or ...
How Does Search Match in Apple Search Ads Work?
Feature Image Credit: Apple search ads documentation Don’t forget to check out our other posts on Apple search ads for the latest best practices, tips and tricks, or ...
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