Incipia blog

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Total posts: 258

Diagram of ASO Factors by Priority

Gabe Kwakyi | January 12, 2017

Breaking down all the factors that play into app store optimization is difficult and not always easy to explain by plain text alone; so we put together a set of diagrams to ...

Strategies for Indie Developers to Promote Mobile Apps and Games for Free (or really cheap)

Nolan Clemmons | January 11, 2017

Introduction You’ve labored for countless hours building your dream mobile app, and are ready to launch. Now you’re thinking it’s time to think about ...

ASO Case Study: Google Play Spammers

Gabe Kwakyi | January 9, 2017

Spammers are at it again. This time, one by the name of Tool Box Studio. Tool Box Studio has 137 apps according to App Annie, and is linked to another developer account ...

ASO – 6 Resources for Keyword Research

Gabe Kwakyi | January 5, 2017

It can be a daunting task to try to identify all the different keywords to use when trying to optimize your app to be found by people searching in the app store. Not only are ...

The New Frontier for Mobile Marketing

Gabe Kwakyi | January 3, 2017

Mobile marketing technology has come a long ways in a short period of time. The latest technologies allow marketers to pay only when users actually install their app, show ads ...

Best Practices on App Icons from the Top 100 Apps

Gabe Kwakyi | December 29, 2016

We’re continuing on from two earlier studies of the top 100 app screenshots and the top 100 app descriptions, this time analyzing the trends of the top 100 App Store ...

Incipia App Teams Survey – December 2016

Gabe Kwakyi | December 27, 2016

Here are the results from our third month’s App Teams survey and poll, for December 2016. Twitter Poll – What KPI do you use to analyze your app marketing performance ...

SDKs: Which Power Ups Does Your App Need?

Gabe Kwakyi | December 22, 2016

SDKs, or software development kits, are bundles of code that are added into your app to help accomplish different types of tasks, such as securely processing ...

AppsFlyer Announces In-App Ad Attribution

Gabe Kwakyi | December 21, 2016

AppsFlyer, one of the “Big 4 Attribution Vendors” (which also includes Adjust, Kochava and Tune) has announced big news for customers of their technology: the ...

ASO Lessons Learned: Optimization Prioritization

Gabe Kwakyi | December 21, 2016

Where should you spend your effort in ASO? Keyword optimization is a great place to start and can produce excellent results (we nearly always see 10%+ gains in impressions ...