Incipia blog
June 2018 ASO Google Play Store Algorithm Update
Source: ASO Stack Slack conversation - Thomasbcn, Pablo Samper As of the 20th of June, many Android developers noticed large and nearly total declines in daily download ...
All About Creatives for Universal App Campaigns
Why Good Creative is Important for Universal App Campaigns The AdWords PPC auction pioneered and popularized the modern, second-price auction, in which advertisers do not pay ...
Facebook Ads Shows Info and Ads Run by Pages
Source: Shamanth Rao Massively disruptive news hit the mobile marketing world on June 28th: Facebook has officially launched a feature that enables anyone to see what ads any ...
What is Cohort Reporting Crystallization?
Investment bankers and performance marketers are more similar than one might think at first glance. In both industries the best bankers and marketers are highly competitive, ...
Facebook Lookalike Audience Saturation Part 1
This post encapsulates some theories as to why marketing performance may suddenly decline after running a particular audience for some time, and if so how to address this ...
Apple Search Ads Launches New Countries
Original source: post in the ASO Stack Slack by Altai Zeinalov More news from WWDC coming in the wake of the earlier release of Creative Sets! Apple is launching a massive ...
Understand Google Universal App Campaigns With 5 Diagrams
Having a hard time getting UACs to work properly? Read this post to increase your understanding of how UACs operate, and which best practices are critical to success. ...
Re-Post: Algorithmic marketing introduces a new era of mobile ad targeting
This guest post was originally posted on MobileDevMemo. While it would appear at cursory glance that human marketers are being replaced or transformed into designers as a ...
New Feature: Apple Search Ads Creative Sets
This topic was broken on ASO Stack by the team at Phiture and also Thomasbcn. In a move that’s arguably the most asked-for since expansion of markets, Apple has just ...
NEW Apple Search Ads 201: Value-Based Account Structure
Today’s video is an overview of a new Apple Search Ads account structure that we have developed and recommend for optimal ROI. In summary: Use an exploration campaign to ...
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