Incipia blog
3 Considerations for Managing ASO A/B Testing
The field of A/B testing (both the testing-first thought process and the actual statistic implementation of test management) has been a highly effective technique in the belts ...
A Framework for Predicting Mobile Marketing Profitability
Posting the slides from a presentation given at App Growth Summit SF. In it, I explain how to use Excel’s scatter plot trend line equations as a framework to predict ...
5 Takeaways From the Google Play Console Organic Search Keyword Insights
Interested to learn more about the google play console organic search keyword and explore insights? Read on and stay tuned to Incipia. #1 Google Play Organic Keyword Insights ...
What KPI To Use For Measuring Mobile Marketing Profitability
This post was written to help bring more clarity to mobile marketers who want to find a KPI for analyzing profitability from marketing campaigns. In case you haven’t got ...
Google Play Organic Insights Adds Search Terms and Search vs Explore
Source: Android blog A holy grail of organic insights for ASO marketers is now available courtesy of Google! On 8/24/18 the Google Play Console released a massive update with ...
How Do Ad Attribution Conversion Windows Work?
What is an ad attribution conversion window and how does it work? In short, ad attribution is the way in which ads from different marketing channels (e.g. Pinterest) are ...
How Do Mobile Advertising Auction Dynamics Work?
Every single time a person opens a website or application that is ad-monetized, a new auction is initiated to determine which advertiser will be able to serve the user an ad. ...
App Store Optimization Tutorial - Tracking Keyword Optimizations
Note - this video has been unlisted (but still available through this blog post as a starting place), due to some recent improvements made to account for the following ...
Facebook Lookalike Audience Saturation Part 2
This article picks up from where part 1 left off. Now that we know why lookalike saturation occurs, we can discuss how to address it, by either reversing it or optimizing ...
Intro to Forecasting Lifetime Value for Mobile Apps
What is LTV? LTV, or the Lifetime Value of a user, is a powerfully informative metric whose purpose is to give decision makers an idea as to what a new user’s monetary worth ...
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