Incipia blog
The Devil is the Details:Strategic Thinking as a COO
Before my co-founder and I decided to make Incipia our full-time operation, I was working as software developer. At that time I spent almost all of my working hours writing, ...
How to do your initial App Store Research: for Startup Founders
This is a guest post by Laurie Galazzo of ASO tool, AppTweak, targeted towards new app business entrepreneurs, founders, marketers, and developers planning App Store ...
Tips on How to Talk to App Developers
To the non-technical world, developers can often be considered pedantic, fastidious or any one of many other non-flattering adjectives for difficult to deal with. Indeed, the ...
Co-Founder’s Tips on How to Not Break Up
When it comes down to it, co-founding a company with another person is a lot like getting married to them and having a kid. You both sign a legal document affirming your ...
The 10 Steps to Make Your App Idea a Reality
Ten Steps to Get Your Idea into the App Store The time has come: you’ve got a great app idea and you want to take it to market. But how? Check out this excerpt of the 10 ...
8 Content Marketing Strategies That Generate Leads
Content marketing is one marketing channel that every business absolutely must invest in. Why? High conversion rate — given content marketing provides potential customers with ...
30 Must Use Tools for Mobile App Startups
Hey startup teams… Want to improve your business operations, but feeling defeated by the fact that you: Don’t know what you don’t know? Check ...
From Microsoft Corporate Life to Working at a Startup
Feature Image Credit: My Bing Team at SMX West! From a Corporation to a Startup For one full year now, my co-founder and I have dedicated ourselves to creating and growing a ...
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