Incipia blog
Incipia App Teams Survey – January 2017 (Tools)
Here are the results from our fourth month’s App Teams survey and poll, for January, 2016, which was all about app tools. Twitter Poll – What beta build distribution ...
Calculating True Mobile Marketing ROAS Using Cohort Analysis
Are you having difficulty getting a true picture of how effective your advertising budget is being deployed? Watch this video to see how you can use weekly (or monthly) cohort ...
SDKs: Which Power Ups Does Your App Need?
SDKs, or software development kits, are bundles of code that are added into your app to help accomplish different types of tasks, such as securely processing ...
Big Updates from Adjust
Feature Image Credit: Adjust newsletter Mobile measurement partner Adjust has been steadily rolling out some big updates for app marketers to gain more insight into their ...
Adjust Adds Limit Ad Tracking Column
In response to the growth and impact that limit ad tracking in iOS 10 devices poses to mobile marketing analytics, Mobile marketing partner Adjust has begun showing the ...
What Does Apple’s Limit Ad Tracking Mean for App Marketers?
Feature Image Credit: Apple.com While many of the iOS 10 updates pertain to expanding developer capabilities and improving the experience for users, one of the changes Apple ...
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