Incipia blog
Understand Google Universal App Campaigns With 5 Diagrams
Having a hard time getting UACs to work properly? Read this post to increase your understanding of how UACs operate, and which best practices are critical to success. ...
A Case Study on Google UAC
Following on the back of our two “how to” optimize Google UAC posts comes a brief case study of how Google UAC can drive great results in achieving scale goals, ...
How to Optimize Google Adwords Universal Campaigns v 2.0
Today’s post is a follow-up on an earlier post on how to optimize for Google Universal Campaigns (UAC), arriving in the wake of the depreciation announcement of app ...
App Marketing News Update 9.2.17
Check out a few of the updates in mobile app marketing, as of September 2017: Google Adwords Moves to UAC-Only for App Install Ads TechCrunch, among many others heralded the ...
Google Adwords App Install Campaigns Quality Score Issue
Adwords quality score – love it or hate it, it’s an important vital sign that indicates the ability for your Adwords campaigns to scale, sustainably from a cost ...
3 Tips for Optimizing Google Universal Campaigns
Image Credit: Marketing Land While Google’s Universal Campaigns are great for several reasons (namely scale and cheap installs for little effort), their biggest benefit ...
Google Adwords Universal Ads Now Offer Post-Install Optimization
Google’s recent announcement of enabling advertisers to run Universal campaigns optimized for post-install events, such as purchases, is now live. Additionally, Google ...
Google Adwords Universal Campaigns Expand to Gmail and Post-Install Optimization
Feature image credit: AdWeek Android universal campaigns have driven over 2 billion Android app installs to date across Google.com, the Play Store and Youtube. That number ...
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