Incipia blog
A Case Study on Google UAC
Following on the back of our two “how to” optimize Google UAC posts comes a brief case study of how Google UAC can drive great results in achieving scale goals, ...
How to Optimize Google Adwords Universal Campaigns v 2.0
Today’s post is a follow-up on an earlier post on how to optimize for Google Universal Campaigns (UAC), arriving in the wake of the depreciation announcement of app ...
Google Play Store ASO Update: 50 Character Titles
Hot on the heels of Apple’s WWDC 2017 App Store 2.0 revelations comes a quiet move by Google to expand the number of characters available in a Play Store app’s ...
May 2017 Google Play Console Update
TLDNR: Google follows up on a recent design/navigation update to the Google Play Console with a beefier update that includes new trending analyses, data points on user ...
Google Launches Redesigned Google Play Console
If you like change, then you’ll love the new Google Play Console, now referred to simply as “Play Console.” For the rest of us, perhaps at some point soon ...
App Discovery is Broken. Here’s How to Fix it.
This post was originally published on MobileDevMemo on 12/14/16. App discovery is broken. That’s a statement many app users, developers and marketers could all agree with. ...
ASO: 12 Did You Knows About Google Play
While the App Store and Google Play Store are similar in their chief regard (distributing apps) as well as many others, they both differ in some pretty significant ways. Here ...
1.20.17 Google Play Keyword Ranking Bug
Original Source: Daniel Peris Update: Google Play’s web interface bug appears to have been fixed. If you’ve noticed that your ASO tool has begun reporting an ...
Google Play Algorithm Update 12/3
Recent trends in ranking data from apps in the Google Play Store point to a recent Google Play ranking algorithm update. Also be sure to check out the February 2017 Google ...
Six Mobile Predictions for 2017
At the close of each year, one of the most common topics to consider is what the next 12 months will hold in store. Reflecting on the world of mobile apps in the year 2016, we ...
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