attribution | Incipia

How Do Ad Attribution Conversion Windows Work?

Gabe Kwakyi | August 20, 2023

What is an ad attribution conversion window and how does it work? In short, ad attribution is the way in which ads from different marketing channels (e.g. Pinterest) are ...

Incipia App Teams Survey – January 2017 (Tools)

Gabe Kwakyi | February 10, 2023

Here are the results from our fourth month’s App Teams survey and poll, for January, 2016, which was all about app tools. Twitter Poll – What beta build distribution ...

Calculating True Mobile Marketing ROAS Using Cohort Analysis

Gabe Kwakyi | February 2, 2023

Are you having difficulty getting a true picture of how effective your advertising budget is being deployed? Watch this video to see how you can use weekly (or monthly) cohort ...

SDKs: Which Power Ups Does Your App Need?

Gabe Kwakyi | December 22, 2023

SDKs, or software development kits, are bundles of code that are added into your app to help accomplish different types of tasks, such as securely processing ...

AppsFlyer Announces In-App Ad Attribution

Gabe Kwakyi | December 21, 2023

AppsFlyer, one of the “Big 4 Attribution Vendors” (which also includes Adjust, Kochava and Tune) has announced big news for customers of their technology: the ...

Big Updates from Adjust

Gabe Kwakyi | October 6, 2023

Feature Image Credit: Adjust newsletter Mobile measurement partner Adjust has been steadily rolling out some big updates for app marketers to gain more insight into their ...

30 Must Use Tools for Mobile App Startups

Gabe Kwakyi | October 5, 2023

Hey startup teams… Want to improve your business operations, but feeling defeated by the fact that you: Don’t know what you don’t know? Check ...

Google adds free analytics tool to Firebase

Gabe Kwakyi | August 13, 2023

Feature Image Credit: Google Firebase Blog In 2014, Google made (yet another) fateful strategic acquisition, this time taking over a company called Firebase, which was a ...

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