mobile marketing | Incipia

Re-Post: Algorithmic marketing introduces a new era of mobile ad targeting

Gabe Kwakyi | June 9, 2023

This guest post was originally posted on MobileDevMemo. While it would appear at cursory glance that human marketers are being replaced or transformed into designers as a ...

Why Algorithmic Marketing is a Good Thing for Mobile Marketing

Gabe Kwakyi | May 5, 2023

This post is a summary of a presentation by Gabe Kwakyi at the 2018 App Growth Summit event in New York, NY. You can find the slides here. This post is part 1 and focuses on ...

App Promotion Done Smart: 6 Easy Tips to Get More Visibility

Lesia Shyshko | February 20, 2023

Promoting your app is not easy, considering all the competition. The Apple App Store, for example, grows by over 1,000 apps per day. With so much competition, how can you ...

Calculating True Mobile Marketing ROAS Using Cohort Analysis

Gabe Kwakyi | February 2, 2023

Are you having difficulty getting a true picture of how effective your advertising budget is being deployed? Watch this video to see how you can use weekly (or monthly) cohort ...

The New Frontier for Mobile Marketing

Gabe Kwakyi | January 3, 2024

Mobile marketing technology has come a long ways in a short period of time. The latest technologies allow marketers to pay only when users actually install their app, show ads ...

SDKs: Which Power Ups Does Your App Need?

Gabe Kwakyi | December 22, 2023

SDKs, or software development kits, are bundles of code that are added into your app to help accomplish different types of tasks, such as securely processing ...

The Comprehensive Mobile App Marketing Channels List

Gabe Kwakyi | December 20, 2023

When it comes to marketing your app, how many different options would you say you have to get the word out about your app? 10? 20? 25? Team Incipia did the research, ...

Q&A: Structuring S/Marketing for Success with Mike Diaz, Founder and Principal of Growth Canvas Consulting

Gabe Kwakyi | November 30, 2023

In startup culture, “growth hacking” is an ubiquitous buzz word, founders are urged to “do things that don’t scale” and scrappiness is a trait to ...

Part 2: How to Market an App with Limited Budget

Gabe Kwakyi | November 28, 2023

Continuing on from part 1, here is an overview of the most common marketing channels available, as well as some tips for leveraging each channel: The Main App Marketing ...

Part 1: How to Market an App with Limited Budget

Gabe Kwakyi | November 23, 2023

For independent developers, the exploding number of mobile apps has increasingly meant that building and releasing a solid mobile product without a marketing strategy is no ...

Incipia blog