Incipia blog
App Store Keyword Algorithm Update 2.23.18
As spotted by Incipia marketers and confirmed via conversations in the ASO Stack Slack, Apple appears to have released a new algorithm update, disrupting ranking trends across ...
Google Play Releases ASO Holy Grail: Organic Keyword Downloads
Feautue image credit: ASOStack The Google Play Console has made headlines with the release of one of the ASO holy grails: organic keyword search downloads. Kudos to ASO ...
iOS 11 App Store Optimization Bugs
iOS 11 has got a few bugs. Here are two of the biggest: Search Results Page: Portrait Mode Preview Video + Screenshots 2 & 3 This bug is particularly vexing, as all ASOs ...
iOS 11 Adoption Rate Slow
The biggest update to iOS since the App Store’s inception is here! But, according to MacRumors and Mixpanel, after 24 hours now installed on only 10% of devices, vs ...
The Advanced App Store Optimization Book
Big news! Moritz Daan and I have just published the most comprehensive book on App Store Optimization on the market. Just how comprehensive is this book? Here are some stats: ...
App Marketing News Update 9.2.17
Check out a few of the updates in mobile app marketing, as of September 2017: Google Adwords Moves to UAC-Only for App Install Ads TechCrunch, among many others heralded the ...
Apple Search Ads Conversion Reporting Bug
8/14/17 update: Search Ads conversions have been fixed and retroactively updated. Following earlier technical difficulties around remarketing and login issues, Apple’s ...
Apple Search Ads Remarketing and Platform Bugs
Heads up! A whole slew of bugs have just today surfaced in the Apple Search Ads platform. The first bug has to do with a remarketing-specific status showing for a ...
Apple Begins Indexing In-App Purchases in App Store Search Results
Source: Moritz Daan & Thomasbcn As promised, Apple has begun indexing In-App Purchases in search results (for iOS 11 beta users), and will also showcase IAP in features as ...
App Store Keyword Algorithm Update 7.6.17
Spotted by Osman F. Kucukerdem. Source: ASO Stack Slack discussion. Updated 7/13/17 and 7/14/17 with additional insights via Ankit Chandra, Luca Giacomel, Francesco ...
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