Facebook Ads Shows Info and Ads Run by Pages

Source: Shamanth Rao

Massively disruptive news hit the mobile marketing world on June 28th: Facebook has officially launched a feature that enables anyone to see what ads any page is running.

This previously guarded secret is a boon to most advertisers as the playing field into insight is leveled without having to rely on time-consuming, inaccurate or expensive methods; but by spilling hidden gems it may also lead to the proliferation of copycat ads.

To access this feature, select the Info and Ads tab in any Facebook page.

A few caveats include that ads shown are only those that are currently active for a page, the number of ads returned is limited and sometimes difficult to load beyond a handful, and formats can be rendered improperly.

Web

Mobile

The Bottom Line: Facebook, in the pursuit of more transparency into advertising, has offered a window into the active ads in a specified country any Facebook page is running, opening a treasure trove of competitive insight.

 

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