Google Play Launches New Dashboard Features

What's New in Google Play?

Dashboards

Similar to the set of graphs in the App Analytics view in iTunes Connect, Google Play now gives you a quick-look dashboard view of your app's performance for metrics that are relevant for your app (i.e. if your app doesn't generate revenue, you won't see a revenue dashboard unit or if you are using Firebase you will see Firebase-specific data). Here's is a list of the data points you can see in the new Google Play dashboard:

1. Installs by user
2. Uninstalls by user
3. Installs by user by country breakdown
4. Installs on active devices
5. Ratings volume
6. Average rating
7. Crashes
8. Revenue
   1. Total revenue
   2. Paid ARPU (Average Revenue Per paying User)
9. Firebase Cloud Messages
   1. Messages
   2. Registrations

            You can also select different time ranges to view all data by, including 7 days, 30 days, 1 year and lifetime, with calculated period over period data for each dashboard unit. Each dashboard unit also includes a link to view more details on that data.

This is a very handy feature, but the next step for Google should be to allow customization of which data shows in the reports and how (i.e. visuals), similar to the dashboard feature in Google Analytics.

Manage Releases

Google has also added more UX around, "manag[ing] your app's APKs, review release history, and roll[ing]out your app to production, alpha, or beta." In addition to managing rollouts, data that you can see includes:

• Release history
• Version codes
• Rollout status (full v partial) & rollout history
• Build uploaded timestamp
• Release start date timestamp
• Release notes
• The total number of supported, unsupported and excluded Android devices for your release in production

                The Bottom Line: Google makes it easier for app teams to see how their apps are performing with a Google Play dashboard view, and more visibility into release management.