The Advanced App Store Optimization Book

Big news! Moritz Daan and I have just published the most comprehensive book on App Store Optimization on the market.

Just how comprehensive is this book? Here are some stats:

• It clocks in at over 350 pages (inclusive of both text and image references).
• It's over 70,000 words.
• It includes content from 6 guest authors of renown standing in the ASO industry.
• It includes 45+ pro tips and 20 case studies.
• It encompasses 12 chapters, each covering unique aspects of ASO from how iOS 11 is changing the game, to visibility optimizations, to black hat, to ASO tools and more.

In short: it's everything you could ever want to know about the topic of ASO, and more.

The book took the majority of this year to date but is now available for purchase [get the ASO book] (you can also download a free chapter on localization via the ASO book).

The book consists of 6 parts:

• The ASO Stack — a cheat sheet for mobile marketers to improve their app store presence.
• Getting ready for iOS 11 — implications for ASO.
• Increasing Visibility — Improving visibility in the app stores through search & browse.
• Increasing Conversion — turning views into downloads, with iOS category conversion rate benchmarks from TUNE that weren’t published before.
• Tools—The ASO practitioner’s toolkit.
• Outside of the Stores — External and internal influences on ASO.

You can get the book (PDF) for $39 now via the landing page and also pre-order a printed edition for later this year at $65.

We wrote this book to provide content for every level of ASO practitioner, from beginners looking to get their bearings on this complex subject, to seasoned veterans looking to stay up-to-date on the latest tips, tricks & trends.

We would also like to thank our Guest authors for their incredible help, adding expertise and depth to this book:

■ Daniel Peris— chapter: Backlinks and setting up the Google Search Console.
■ Emily Grossman — chapter: App Indexing.
■ Pablo Penny — chapter: The Keyword Optimization Cycle.
■ Paul Malicki — chapter: Switching Categories.
■ Peter Fodor— chapter: Getting Featured.
■ Sylvain Gauchet— chapter: App Store Videos

Another big thank you to our proofreaders and other contributors:
■ Adeline Lee.
■ Andy Carvell.
■ Ido Schoonen.
■ Ilia Kukharev.
■ Luca Giacomel.
■ Oksana Iarosevych (OI).
■ Sebastian Knopp.
■ Thomas Petit.

And we would like to thank the ASO tool providers who answered our questionnaire: 
■ AppFollow: Anatoly Sharifulin, Evgeny Kruglov.
■ App Radar: Thomas Kriebernegg, Silke Glauninger.
■ AppTweak: Laurie Galazzo.
■ ASOdesk.com: Sergey Sharov.
■ Mobile Action: Aykut Karaalioglu, Hugh Kimura, Yekta Ozcomert.
■ PRIORI DATA: Patrick Kane, Patrik Winkler.
■ Raisemetrics: Alexey Savitsky.
■ SensorTower: Randy Nelson.
■ SplitMetrics: Alexandra Lamechenka, Ian Artimovich.
■ StoreMaven: Adam Rakib.
■ TestNest: Anzhelika Shevchenko, Nick Kurat.
■ TheTool: Ekaterina Zolotareva, Daniel Peris.
■ TUNE: Ian Sefferman, Patrick Haig, Tam Phan.

Special thanks to:
■ Regina Leuwer (Editor).
■ Javier Prieto (Designer).
■ Vasilis Konstantoudakis (Cover design).

That's all for now, folks! Be sure to bookmark our blog, sign up to our email newsletter for new post updates and reach out if you're interested in working with us.

Incipia is a mobile app development and marketing agency that builds and markets apps for companies, with a specialty in high-quality, stable app development and keyword-based marketing strategy, such as App Store Optimization and Apple Search Ads. For post topics, feedback or business inquiries please contact us, or send an inquiry to hello@incipia.co.