Incipia blog
Mobile Marketing Strategies - Event Prospecting
This post is a summary explanation to go with this deck that was presented at the AppsFlyer MAMA East event in June 2019. You can access the slides here. The purpose of ...
What is a Mobile Measurement Partner (MMP)? Incipia Miniseries
Learn about how the iOS 14 SKAdNetwork changes may affect MMPs in this post, and get your checklist for handling iOS 14 here. Q: What is a Mobile Measurement Partner (MMP), ...
A Framework for Predicting Mobile Marketing Profitability
Posting the slides from a presentation given at App Growth Summit SF. In it, I explain how to use Excel’s scatter plot trend line equations as a framework to predict ...
What KPI To Use For Measuring Mobile Marketing Profitability
This post was written to help bring more clarity to mobile marketers who want to find a KPI for analyzing profitability from marketing campaigns. In case you haven’t got ...
Incipia App Teams Survey – January 2017 (Tools)
Here are the results from our fourth month’s App Teams survey and poll, for January, 2016, which was all about app tools. Twitter Poll – What beta build distribution ...
Incipia App Teams Survey – December 2016
Here are the results from our third month’s App Teams survey and poll, for December 2016. Twitter Poll – What KPI do you use to analyze your app marketing performance ...
SDKs: Which Power Ups Does Your App Need?
SDKs, or software development kits, are bundles of code that are added into your app to help accomplish different types of tasks, such as securely processing ...
Adjust Adds Limit Ad Tracking Column
In response to the growth and impact that limit ad tracking in iOS 10 devices poses to mobile marketing analytics, Mobile marketing partner Adjust has begun showing the ...
How to Choose the Best Mobile App KPI
Learn about mobile marketing KPIs and metrics for your mobile marketing strategy here. Be sure to check out our latest posts on app marketing for more tips, tricks & best ...
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