Incipia blog
The era of algorithmic marketing: 6 mobile marketers comment on Google’s UAC & more
This guest post was originally posted on MobileDevMemo. The move to algorithmic systems like Google’s UAC and Apple’s Search Ads Basic represents a fundamental and ...
The App Store Optimization Activities Impact Chart
TLDNR: You can use this matrix to prioritize your time spent on ASO for what will drive the biggest impact. Get the ASO Activities Impact Chart (v1.1 includes iOS 11 Changes) ...
Google Adwords App Install Campaigns Quality Score Issue
Adwords quality score – love it or hate it, it’s an important vital sign that indicates the ability for your Adwords campaigns to scale, sustainably from a cost ...
Apple Search Ads Tips: 5 Mistakes to Avoid
This article includes tips for managing app store optimization, based on five of the most common mistakes that we see when auditing client campaigns. For a walkthrough that ...
App Marketing: Six Data Points Illustrating Impact
If a picture is worth a thousand words, a number tells a story in just a couple digits. Here are six data points that provide a few stories and perspective on the impact of ...
App Promotion Done Smart: 6 Easy Tips to Get More Visibility
Promoting your app is not easy, considering all the competition. The Apple App Store, for example, grows by over 1,000 apps per day. With so much competition, how can you ...
Video Review: Apple Search Ads Tips
Check out this video two-for on the topic of Apple Search Ads. The first video explains our current recommendation on campaign structure (search match, non-branded, brand) The ...
Incipia App Teams Survey – January 2017 (Tools)
Here are the results from our fourth month’s App Teams survey and poll, for January, 2016, which was all about app tools. Twitter Poll – What beta build distribution ...
Calculating True Mobile Marketing ROAS Using Cohort Analysis
Are you having difficulty getting a true picture of how effective your advertising budget is being deployed? Watch this video to see how you can use weekly (or monthly) cohort ...
The New Frontier for Mobile Marketing
Mobile marketing technology has come a long ways in a short period of time. The latest technologies allow marketers to pay only when users actually install their app, show ads ...
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