Incipia blog
3 Tips for Optimizing Google Universal Campaigns
Image Credit: Marketing Land While Google’s Universal Campaigns are great for several reasons (namely scale and cheap installs for little effort), their biggest benefit ...
The Best Sources for App Marketing News
Have you been wondering where to go to get your fill of app marketing news? (Besides this blog of course 😉 ) For those of you that have, here is a list of great people and ...
Incipia App Teams Survey – October 2016
Last week we launched the first of our App Teams Survey, sending a link out to our newsletter recipients and posting a poll through our Twitter page. Here are the results from ...
30 Must Use Tools for Mobile App Startups
Hey startup teams… Want to improve your business operations, but feeling defeated by the fact that you: Don’t know what you don’t know? Check ...
Facebook Ads Begins Rolling out Split Testing
Finally. The ability to properly A/B test creatives in Facebook without its meddling algorithm abruptly choosing a winner! Right? Wrong, as of yet – but what Facebook is ...
What Does Apple’s Limit Ad Tracking Mean for App Marketers?
Feature Image Credit: Apple.com While many of the iOS 10 updates pertain to expanding developer capabilities and improving the experience for users, one of the changes Apple ...
3 Tips for a successful app launch
Feature Image Credit: Pokemon Go Twitter Page After months of hard work designing, developing and preparing your app for the masses the moment is nearly here. You’re one ...
How to Prepare for App Store Ads
Feature image credit: Resolutionmedia.com While Apple’s Store Search Ads don’t yet have an announced launch date, fall (the closest official date we have) looms ...
Facebook Ads Releases Next Game Changer - Engagement Audiences
TLDNR: Facebook’s new engagement custom audiences now enable you to target users who have previously engaged with your Facebook content (starting with videos and lead ...
10 Tips for Optimizing Facebook App Install Ads
Featured image credit: Facebook Ads Manager So You Set Up a Facebook Ads App Install Campaign… And it’s not performing as well as you’d hoped. Not to worry ...
Categories
- Algorithm Updates
- App Design
- App Development
- App Development – News
- App Development – Popular
- App Marketing
- App Marketing – News
- App Marketing – News, Apple Search Ads
- App Marketing – Popular
- Data Analytics
- Guest Interviews
- Guest Posts
- Miniseries
- Monthly App Teams Survey
- Startup Topics
- Uncategorized
- YouTube Videos
Tags:
- A/B testing
- adjust
- advertising
- adwords
- agile
- analytics
- android development
- app analytics
- app annie
- app development
- app marketing
- app promotion
- app review
- app store
- app store algorithm update
- app store optimization
- app store search ads
- appboy
- apple
- apple search ads
- appsee
- appsflyer
- apptamin
- apptweak
- aso
- aso tools
- attribution
- client management
- coming soon
- design
- development
- facebook ads
- firebase
- google play
- google play algorithm update
- google play aso
- google play console
- google play optimization
- google play store
- google play store aso
- google play store optimization
- google uac
- google universal campaigns
- idfa
- ios
- ios 11
- ios 11 aso
- ios 14
- ios development
- iot
- itunes connect
- limit ad tracking
- ltv
- mobiel marketing
- mobile action
- mobile analytics
- mobile marketing
- monetization
- mvp
- play store
- promoted iap
- promoted in app purchases
- push notifications
- SDKs
- search ads
- SEO
- skadnetwork
- splitmetrics
- startups
- swift
- tiktok
- uac
- universal app campaigns
- universal campaigns
- user retention
- ux
- ux design