Incipia blog
The era of algorithmic marketing: 6 mobile marketers comment on Google’s UAC & more
This guest post was originally posted on MobileDevMemo. The move to algorithmic systems like Google’s UAC and Apple’s Search Ads Basic represents a fundamental and ...
App Store Keyword Algorithm Update 2.23.18
As spotted by Incipia marketers and confirmed via conversations in the ASO Stack Slack, Apple appears to have released a new algorithm update, disrupting ranking trends across ...
App Store vs Play Store ASO Diagram
The latest in the Incipia content series is a follow-up to the Visual Guide to iOS 11 ASO and the ASO Activities Impact Chart: the App Store vs Play Store ASO Diagram. Similar ...
10 Examples of App Store Preview Videos
In need of some inspiration for app store preview videos for the world of iOS 11? Bookmark or share this page (and our blog!) for inspiration when creating your app’s ...
Why Search Ads are a Better Bet in iOS 11
The game has changed pretty significantly for ASO since the launch of iOS 11. The world of Apple Search Ads has also changed, though not to the benefit of ASO. So why are ...
ASO KPIs – How to Analyze App Store Optimization Performance
How do we analyze our ASO performance? This is one of the most important questions that any good product owner, app marketing lead, indie dev, or other app business ...
7 Steps To Not Be Rejected From The App Store
This is a guest post by Olivier Destrebecq, who provides iOS app strategy and development for teams creating their first app (MVP or v1). Join him at the French Riviera Mobile ...
iOS 11 App Store Optimization Bugs
iOS 11 has got a few bugs. Here are two of the biggest: Search Results Page: Portrait Mode Preview Video + Screenshots 2 & 3 This bug is particularly vexing, as all ASOs ...
Why Search Ads Brand Defense is a Must
Having had experience working with many hundreds of brands to manage PPC campaigns across Bing Ads, Google Adwords, and Apple Search Ads, one of the regular questions clients ...
iOS 11 Adoption Rate Slow
The biggest update to iOS since the App Store’s inception is here! But, according to MacRumors and Mixpanel, after 24 hours now installed on only 10% of devices, vs ...
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