Incipia blog

Tag: app store optimization
Total posts: 129

ASO Tools Showdown: Mobile Action vs AppTweak vs Auto Fill

Gabe Kwakyi | August 26, 2023

Today’s post is an analysis of the accuracy of keyword search volume scores from two ASO Tools: AppTweak and Mobile Action, compared to our own internal benchmark: the ...

How to Prevent Hollow App Installs

Gabe Kwakyi | August 25, 2023

Feature Image Credit: TechCrunch (Facebook Lifestage) Following up on our earlier article introducing the concept of Hollow App Installs, today’s post focuses on how to ...

Spotted: Google Testing Expanded Google Play App Listings - Thomas Petit

Gabe Kwakyi | August 24, 2023

Feature Image Credit: Thomas Petit  ASO thought leader Thomas Petit recently spotted a change in how Google is listing apps via Google Play store searches on Android devices. ...

7 Google Play Feature Graphic Examples

Gabe Kwakyi | August 23, 2023

Feature image credit: Dominos Android App Here are 7 Google Play feature graphic examples, plus observations. Be sure to check out our latest update with more feature graphic ...

App Store Keyword Ranking Algorithm Study: Metadata Ranking Strength

Gabe Kwakyi | August 22, 2023

When working on app store keyword ranking for iOS apps, the two most important metadata locations that keywords can rank from are: your app’s title and keywords field. ...

Comparing ASO Tools AppTweak, Mobile Action and App Annie for Suggested App Keywords

Gabe Kwakyi | August 17, 2023

Feature Image Credit: AppTweak One popular app store optimization question we often receive and often ponder ourselves is: “what is the most popular keyword for X app ...

5 Tips on Optimizing Android Apps in Google Play

Gabe Kwakyi | August 15, 2023

Feature Image Credit: Google Play 1. Run Google experiments constantly Google Play gives you the option to set up experiments and test different variants of several elements ...

How much does it cost to reach Top 50 in the app store?

Gabe Kwakyi | August 7, 2023

Image Credit: App Annie It is a question that undoubtedly lives at the forefront of every app marketer, developer and founder’s mind: “What would I need to pay to ...

Learn how Kabam increased app install conversion rate by 66%

Gabe Kwakyi | August 5, 2023

Feature Image Credit: Store Maven There are many elements that make up an app store listing, and just about every one of them can be tested and optimized for better results. ...

ASO Tool App Annie Adds More Keyword Data

Gabe Kwakyi | August 4, 2023

Feature Image Credit: App Annie TLDNR: ASO tool App Annie expands its functionality to more solidly cover keyword research including search volume/difficulty and app ...