Incipia blog
Early Apple Search Ads Results
With search ads now switched live, the data has started to flow in. What do the results say? So far, we’ve generated… 7 Installs for $1.37 in spend! That’s a ...
How to Hack Apple Search Ads to Show Search Popularity as a Percentage
Who doesn’t hate the search popularity bar Apple uses by default?! Thankfully, Krzysztof Wolski has already figured out how to layer an actual data point into your web ...
AppTweak Assimilates Apple’s Search Ad Search Popularity Score
September and October are shaping up to be a couple of the biggest months of updates for iOS app marketers yet. In addition to making search ads available for advertisers to ...
Here’s How to Fix Apple’s Search Ads Platform
Feature Image Credit: Apple Search Ads promo page. Don’t forget to check out our other posts on Apple search ads for the latest best practices, tips and tricks, or ...
How Does Search Match in Apple Search Ads Work?
Feature Image Credit: Apple search ads documentation Don’t forget to check out our other posts on Apple search ads for the latest best practices, tips and tricks, or ...
How CPT Bid and the Apple Search Ads Auction Works
Learn about how the inner-workings of CPT bids and a second-price auction like Apple search ads work. Don’t forget to check out our other posts on Apple search ads for ...
Why Invest in App Store Search Ads?
We’ve already covered why we think App Store search ads are Apple’s gift to iOS marketers from a high-level and quantitative perspective. Today we’ll keep it ...
Apple App Store Search Ads Now Available
App Store Search Ads are Here! The wait since early Spring is now over. Apple has just taken the wraps off of search ads and is now letting app marketers and developers sign ...
How to Prepare for App Store Ads
Feature image credit: Resolutionmedia.com While Apple’s Store Search Ads don’t yet have an announced launch date, fall (the closest official date we have) looms ...
Why App Store Search Ads Will Trump iOS Marketing
To follow up on an earlier post extolling Apple’s upcoming App Store Search Ads as the single best iOS marketing channel, here is more data to support that assertion, ...
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