Incipia blog
Why is creative vital to scaling advertising campaigns? Incipia Miniseries
Q: Why is creative vital to scaling advertising campaigns? A: The fundamental nature of a social network is to feed the engagement of its users (which ensures that those users ...
How Do Mobile Advertising Auction Dynamics Work?
Every single time a person opens a website or application that is ad-monetized, a new auction is initiated to determine which advertiser will be able to serve the user an ad. ...
Facebook Lookalike Audience Saturation Part 2
This article picks up from where part 1 left off. Now that we know why lookalike saturation occurs, we can discuss how to address it, by either reversing it or optimizing ...
Facebook Ads Shows Info and Ads Run by Pages
Source: Shamanth Rao Massively disruptive news hit the mobile marketing world on June 28th: Facebook has officially launched a feature that enables anyone to see what ads any ...
Facebook Lookalike Audience Saturation Part 1
This post encapsulates some theories as to why marketing performance may suddenly decline after running a particular audience for some time, and if so how to address this ...
New Facebook Ads App Install Target Settings
New targeting abilities are now allowing advertisers to target more specific placements within its broader networks, including the ability to select only one or more of each ...
Facebook Ads Begins Rolling out Split Testing
Finally. The ability to properly A/B test creatives in Facebook without its meddling algorithm abruptly choosing a winner! Right? Wrong, as of yet – but what Facebook is ...
Facebook Ads Releases Next Game Changer - Engagement Audiences
TLDNR: Facebook’s new engagement custom audiences now enable you to target users who have previously engaged with your Facebook content (starting with videos and lead ...
10 Tips for Optimizing Facebook App Install Ads
Featured image credit: Facebook Ads Manager So You Set Up a Facebook Ads App Install Campaign… And it’s not performing as well as you’d hoped. Not to worry ...
Facebook Launches App Post-Install Ad Optimization
Feature image credit: Facebook Ads Manager Facebook is launching two new products to help app marketers drive the right results. Similar to Google’s recent universal ads ...
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