google play console

Deciphering Google Play Store Organic Search Data: 10 Insights You Can Get from the Installs per Keyword Feature

Gabe Kwakyi | May 1, 2023

This guest post is written by Katerina Zolotareva, Marketing and Customer Success Manager at TheTool. TheTool is a powerful and easy-to-use platform that helps developers with ...

Google Play Releases ASO Holy Grail: Organic Keyword Downloads

Gabe Kwakyi | January 12, 2024

Feautue image credit: ASOStack The Google Play Console has made headlines with the release of one of the ASO holy grails: organic keyword search downloads. Kudos to ASO ...

ASO KPIs – How to Analyze App Store Optimization Performance

Gabe Kwakyi | October 29, 2023

How do we analyze our ASO performance? This is one of the most important questions that any good product owner, app marketing lead, indie dev, or other app business ...

May 2017 Google Play Console Update

Gabe Kwakyi | May 18, 2023

TLDNR: Google follows up on a recent design/navigation update to the Google Play Console with a beefier update that includes new trending analyses, data points on user ...

Google Launches Redesigned Google Play Console

Gabe Kwakyi | April 20, 2023

If you like change, then you’ll love the new Google Play Console, now referred to simply as “Play Console.” For the rest of us, perhaps at some point soon ...

Google Play Experiments Allow More Than 50% Traffic Tests

Gabe Kwakyi | January 26, 2024

While Google has traditionally only allowed up to 50% of live Play Store traffic to be testable through its A/B experiments engine, it appears that this limit may be lifting ...

Google Play Console Adds New Install Source UA Segment

Gabe Kwakyi | October 31, 2023

Google is now breaking out installs that did not include a store visit, separately from Play Store-sourced installs in the User Acquisition report of the Google Play Console ...

KPIs for Measuring the Success of App Store Optimization

Gabe Kwakyi | June 24, 2023

One of the most important questions to ask in ASO is: “how do we know our ASO efforts are producing a tangible impact on installs and revenue?” While this is a ...

Incipia blog