Incipia blog
Google Play Store ASO Update: 50 Character Titles
Hot on the heels of Apple’s WWDC 2017 App Store 2.0 revelations comes a quiet move by Google to expand the number of characters available in a Play Store app’s ...
App Store Optimization Hacks: A/B Testing Google Play Title
Learn this app store optimization hack that allows you to AB test your app’s Google Play title using localizations and pre-post comparison analysis, made easier with Google’s ...
App Store Optimization Video Review: Keyword Research
Want to learn more about the KWO (keyword optimization) component of your ASO (app store optimization) strategy? Here’s a video for you if so. Watch to see: A live ...
Google Ranking Algorithm Update – 2.27.17
Heads up! The Google Play ranking algorithm is now weighing user engagement and retention more heavily in Google Play rankings. Original Source: Sarah Perez of TechCrunch ...
App Discovery is Broken. Here’s How to Fix it.
This post was originally published on MobileDevMemo on 12/14/16. App discovery is broken. That’s a statement many app users, developers and marketers could all agree with. ...
ASO Google Play: Google Play Keyword Optimization
Not sure how to affect your Android app’s Google Play SEO keyword rankings? The first lesson is that Google Play ASO is referred to as Google Play ASO (however, there ...
ASO: 12 Did You Knows About Google Play
While the App Store and Google Play Store are similar in their chief regard (distributing apps) as well as many others, they both differ in some pretty significant ways. Here ...
Google Play Experiments Allow More Than 50% Traffic Tests
While Google has traditionally only allowed up to 50% of live Play Store traffic to be testable through its A/B experiments engine, it appears that this limit may be lifting ...
1.20.17 Google Play Keyword Ranking Bug
Original Source: Daniel Peris Update: Google Play’s web interface bug appears to have been fixed. If you’ve noticed that your ASO tool has begun reporting an ...
ASO Case Study: Google Play Spammers
Spammers are at it again. This time, one by the name of Tool Box Studio. Tool Box Studio has 137 apps according to App Annie, and is linked to another developer account ...
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