Incipia blog
Google Play Algorithm Update 12/3
Recent trends in ranking data from apps in the Google Play Store point to a recent Google Play ranking algorithm update. Also be sure to check out the February 2017 Google ...
Examples of Conversion Rate Benchmarks for Google Play Apps
Curious as to what conversion rates look like across different types of apps? These two graphs show conversion rates by quartiles per app category and monetization-type, ...
Google Play’s App Store Keyword Ranking Algorithm Update
Feature Image Credit: Google Android Blog Google, the king of algorithms and algorithm updates (i.e. cute and cuddly animal names, massive disruptions in organic ranks), is ...
Tips on How to Write a Good App Description
While visual elements of your app product page such as your icon or screenshots tend to get more attention in ASO, it’s important not to neglect your description. The ...
Google Adds Country Conversion Rate Benchmarks
Want to see how your app’s conversion rate compares with other apps in your category? Now you can (for Android apps!) Log into your Google Play Console, navigate to user ...
ASO Crack-down: Burst Campaigns and Incentivized Reviews
ASO marketing strategies such as burst campaigns (gray hat) and incentivized reviews (black hat) were always inherently risky of causing an app to be flagged and penalized. ...
Should you Change Your App Category?
Recently, Google added 8 new categories to the Google Play store, including: Art & Design Auto & Vehicles Beauty Dating Events Food & Drink House & Home ...
Google Play Console Adds New Install Source UA Segment
Google is now breaking out installs that did not include a store visit, separately from Play Store-sourced installs in the User Acquisition report of the Google Play Console ...
Google Play Launches New Dashboard Features
What’s New in Google Play? Dashboards Similar to the set of graphs in the App Analytics view in iTunes Connect, Google Play now gives you a quick-look dashboard view of ...
Google Play lets Users Try Apps Before Buying
Feature Image Credit: Android Police Google’s latest Play Store update aims at leveraging its vast technology stack to solve the problem of app discovery, as it has done ...
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