Incipia blog
Tag: ltv
Total posts: 2
What KPI To Use For Measuring Mobile Marketing Profitability
This post was written to help bring more clarity to mobile marketers who want to find a KPI for analyzing profitability from marketing campaigns. In case you haven’t got ...
Intro to Forecasting Lifetime Value for Mobile Apps
What is LTV? LTV, or the Lifetime Value of a user, is a powerfully informative metric whose purpose is to give decision makers an idea as to what a new user’s monetary worth ...
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