Incipia blog
Tag: mobile analytics
Total posts: 2
3 Tips for Optimizing Event-Based App Advertising Campaigns
In the last few years optimizing for CPI has given way to ROAS, retention-centric or cost per X event targeting, leading to the proliferation of event-based app advertising ...
Intro to Forecasting Lifetime Value for Mobile Apps
What is LTV? LTV, or the Lifetime Value of a user, is a powerfully informative metric whose purpose is to give decision makers an idea as to what a new user’s monetary worth ...
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