Incipia blog

19 Free ASO Keyword Ranking Algorithm Keywords

Gabe Kwakyi | November 24, 2023

Performing app store optimization can be challenging, especially now that Apple has shortened the maximum allowable title for iOS apps to 50 characters, and given rank-eligible keywords are only found in a limited number of locations to begin with.

Thankfully, Apple does provide iOS developers with a break, by giving away over 100 characters' worth of "free space" keywords, depending on what keywords you're using in your app's title and keywords field.

For instance, did you know that Apple gives developers a free match to:

  • Common misspellings of your brand name
  • User searches including the word "app"
  • The name of your app's category?

Get the full list of free ASO keyword ranking algorithm keywords here.


That's all for now, folks! Be sure to bookmark our blog, sign up to our email newsletter for new post updates and reach out if you're interested in working with us.

Incipia is a mobile app development and marketing agency that builds and markets apps for companies, with a specialty in high-quality, stable app development and keyword-based marketing strategy, such as App Store Optimization and Apple Search Ads. For blog/video or speaking requests, business or press inquiries please contact us or send an inquiry to