New Apple Search Ads Features October 2017

Updated 10.13.17

One year later, Apple has released two dearly needed features: change history reporting and deletion of search ads entities, like inactive campaigns!

By clicking the clock icon you can see:

• The date and time of a change
• The user who made the change
• Activity, which includes a list of change details for each entity changed (but not the before/after status if there are more than one entities changed)
• Ad group name

By clicking actions >  remove, you can now delete campaigns and ad groups. But be aware that one of Apple's rules is that you must have at least one active ad group in a campaign.

The entity deletion is a big one, but leaves the ability to delete keywords. Updates aside, Apple has not addressed many other requests from the industry, including low-hanging fruit such as:

• Advertising IAP
• Providing suggested bid
• Filtering by performance

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Incipia is a mobile app development and marketing agency that builds and markets apps for companies, with a specialty in high-quality, stable app development and keyword-based marketing strategy, such as App Store Optimization and Apple Search Ads. For post topics, feedback or business inquiries please contact us, or send an inquiry to hello@incipia.co.