Incipia blog

The Visual Guide to iOS 11 for App Store Optimization

Gabe Kwakyi | August 30, 2023

Apple's iOS 11 update is a big facelift to the App Store, and will be making massive waves in ASO. So how can ASOs like you prepare and ensure that you're ready to take the changes in stride, and even benefit from them?

Request our visual guide to iOS 11 ASO [here]!

While there have been some excellent, in-depth resources for understanding the changes happening in iOS 11 (such as the StoreMaven guide), this guide offers unique value in the following ways:

  1. It's visually-focused, with text annotations offering supplemental insights.
  2. It provides a side-by-side comparison of the iOS 10 vs iOS 11 App Store experiences, from top charts, to feature tabs, to search results and app product pages.
  3. It offers the only comprehensive, full-view of an iOS 11  product page available on the web (note, this product page is a mockup made up of elements from multiple existing apps for illustration purposes).
  4. At 6 pages, it is an excellent quick-glance resource for ASOs like yourself, and can serve as a helpful document for easily explaining the changes to your teammates.


And while we're on the subject of ASO, I want to take this moment to mention that for the past several months, I have been working hard to co-author a book along with Moritz Daan of mobile growth agency Phiture, titled Advanced App Store Optimization. The book is close to 400 pages in order to explain everything you can imagine on the subject, includes content from several additional renowned ASO experts, and certainly will be one of the most comprehensive ASO guides in the world.

Check out the book [here] to learn more and download a free chapter!


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Incipia is a mobile app development and marketing agency that builds and markets apps for companies, with a specialty in high-quality, stable app development and keyword-based marketing strategy, such as App Store Optimization and Apple Search Ads. For post topics, feedback or business inquiries please contact us, or send an inquiry to