Incipia blog
June 2018 ASO Google Play Store Algorithm Update
Source: ASO Stack Slack conversation - Thomasbcn, Pablo Samper As of the 20th of June, many Android developers noticed large and nearly total declines in daily download ...
App Store Keyword Algorithm Update 2.23.18
As spotted by Incipia marketers and confirmed via conversations in the ASO Stack Slack, Apple appears to have released a new algorithm update, disrupting ranking trends across ...
App Store Keyword Algorithm Update 7.6.17
Spotted by Osman F. Kucukerdem. Source: ASO Stack Slack discussion. Updated 7/13/17 and 7/14/17 with additional insights via Ankit Chandra, Luca Giacomel, Francesco ...
App Store Begins Indexing App Subtitles
Original source: Osman F. Kucukerdem It’s official: Apple is now allowing developers to use the shorter 30 character app name in conjunction with the 30 character ...
May 11th 2017 App Store Algorithm Update (Competitors)
Signs point to an Apple App Store algorithm change occurring as of May 11th, 2017, specifically targeting branded or competitor keyword rankings. Last week we noticed a large ...
Google Ranking Algorithm Update – 2.27.17
Heads up! The Google Play ranking algorithm is now weighing user engagement and retention more heavily in Google Play rankings. Original Source: Sarah Perez of TechCrunch ...
Apple App Store Top Grossing Ranking Algorithm Update – 2.17.17
2/20 Update: Since this post was written, Sarah Perez of TechCrunch cited Apple’s weekend top chart reshuffle as possibly a conscious tweak to favor paid iOS apps over ...
Possible App Store Keyword Ranking Algorithm Update January 2017
If you’ve seen your iOS app’s rank change significantly in early-to-mid January 2017, you’re not alone. While anecdotal, several app marketers from our ...
Google Play Algorithm Update 12/3
Recent trends in ranking data from apps in the Google Play Store point to a recent Google Play ranking algorithm update. Also be sure to check out the February 2017 Google ...
Google Play’s App Store Keyword Ranking Algorithm Update
Feature Image Credit: Google Android Blog Google, the king of algorithms and algorithm updates (i.e. cute and cuddly animal names, massive disruptions in organic ranks), is ...
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