Incipia blog

iOS iTunes Connect App Analytics Bugs

Gabe Kwakyi | March 22, 2023

If you thought that your iOS app had suddenly been blessed by the gods with supernaturally high (in fact, impossibly high) retention statistics... We regret to inform you that you are mistaken.

A bug has developed in Apple's iTunes Connect App Analytics reporting, causing app retention numbers to become inflated.

Another bug appears to be affecting the weekly time unit in the iTunes Connect App Analytics metrics view, with weekly grain reports showing 0 impressions and product page views from 2/27/17-3/5/17 and 0 app units from the week following of 3/6/17-3/12/17.

The Bottom Line: Starting around 3/22/17, Apple's iTunes Connect App Analytics dashboard has begun reporting erroneous statistic numbers. Watch for this bug to be resolved before trusting Apple's data.

itunes connect app analytics bug retention

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Incipia is a mobile app development and marketing agency that builds and markets apps for companies, with a specialty in high-quality, stable app development and keyword-based marketing strategy, such as App Store Optimization and Apple Search Ads. For post topics, feedback or business inquiries please contact us, or send an inquiry to