Incipia blog
Google Captures 31% of Digital Ad Dollars Worldwide
A is for alphabet and G is for Google. Or should we say Gorilla. The pioneer and king Google still dominates the world of digital marketing, taking 30.9% of global advertising ...
What is a Hollow App Install?
Feature image credit: Dave McClure Startup Metrics Years ago when Hotwired made history by running the first display ad (which got a 78% “Click-Through-Rate”), it ...
Facebook Launches App Post-Install Ad Optimization
Feature image credit: Facebook Ads Manager Facebook is launching two new products to help app marketers drive the right results. Similar to Google’s recent universal ads ...
Google Adwords Universal Campaigns Expand to Gmail and Post-Install Optimization
Feature image credit: AdWeek Android universal campaigns have driven over 2 billion Android app installs to date across Google.com, the Play Store and Youtube. That number ...
Facebook Ads Average Cost and Maximum Cost Bidding
Feature Image Credit: Facebook Ads, Ad Manager What’s The Difference Between Facebook Ads Average and Maximum Cost Bidding? Recently Facebook launched a new bidding ...
Key Learnings in App Store Optimization #2
Feature image credit: Apple (Skyfit app listing) Our Key Learnings in ASO series continues, today with a few more app listing elements that you can optimize to improve your ...
Key App Store Optimization Learnings Part 1
Feature image credit: Apple App Store Top Free Food & Drink Apps Uncovering new learnings about how to work with the various algorithms and auctions to deploy more ...
iTunes Connect Impressions: App Analytics Update
Learn about iTunes Connect impressions, which can be found in the App Analytics dashboard and product page view data and stay up-to-date on the latest trends in app store ...
Why App Store Search Ads Will Trump iOS Marketing
To follow up on an earlier post extolling Apple’s upcoming App Store Search Ads as the single best iOS marketing channel, here is more data to support that assertion, ...
How to Choose the Best Mobile App KPI
Learn about mobile marketing KPIs and metrics for your mobile marketing strategy here. Be sure to check out our latest posts on app marketing for more tips, tricks & best ...
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