Incipia blog
App Store Keyword Algorithm Update 2.23.18
As spotted by Incipia marketers and confirmed via conversations in the ASO Stack Slack, Apple appears to have released a new algorithm update, disrupting ranking trends across ...
App Store Keyword Algorithm Update 7.6.17
Spotted by Osman F. Kucukerdem. Source: ASO Stack Slack discussion. Updated 7/13/17 and 7/14/17 with additional insights via Ankit Chandra, Luca Giacomel, Francesco ...
App Store Begins Indexing App Subtitles
Original source: Osman F. Kucukerdem It’s official: Apple is now allowing developers to use the shorter 30 character app name in conjunction with the 30 character ...
May 11th 2017 App Store Algorithm Update (Competitors)
Signs point to an Apple App Store algorithm change occurring as of May 11th, 2017, specifically targeting branded or competitor keyword rankings. Last week we noticed a large ...
Apple App Store Top Grossing Ranking Algorithm Update – 2.17.17
2/20 Update: Since this post was written, Sarah Perez of TechCrunch cited Apple’s weekend top chart reshuffle as possibly a conscious tweak to favor paid iOS apps over ...
Possible App Store Keyword Ranking Algorithm Update January 2017
If you’ve seen your iOS app’s rank change significantly in early-to-mid January 2017, you’re not alone. While anecdotal, several app marketers from our ...
The App Store Keyword Algorithm Update Takes Effect
Feature Image Credit: App Annie Stay up-to-date on the latest trends in app store optimization and keyword ranking algorithms by bookmarking our ASO posts page. Apple’s ...
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