Incipia blog
9 Reasons why App Store Impressions Spike
If you have an app in the App Store, chances are that you’ve seen the occasional spike in impressions (sometimes without a corresponding spike in downloads). This can ...
Apple Search Ads Study: Impressions, Search Popularity & Relevancy
As avid app marketers and keyword optimization geeks, one of our biggest passions, beyond achieving stellar results, is cultivating an ever-deeper understanding of ASO and PPC ...
19 Free ASO Keyword Ranking Algorithm Keywords
Performing app store optimization can be challenging, especially now that Apple has shortened the maximum allowable title for iOS apps to 50 characters, and given ...
YouTube Video Posts
Here is an embedded set of our top five YouTube videos: How to set up Apple search ads campaigns Overview of ASO tool: App Annie iTunes connect dashboard overview Apple search ...
App Store Screenshots Study of the Top 100 Apps
Today we decided to do a study of the top 100 (free) apps in the Apple App Store to get a handle on some of the latest screenshot design trends. Below are our summarized & ...
Apple Search Ads News: 11.17 Update
What’s News with Apple Search Ads? Check out these seven updates, tips and tricks to help you stay current on your Apple search ads knowledge: Search Ads Bugs: Negative ...
ASO Case Study: How to Pick the Best App Icon
Your app’s icon can be one of the most high-impact components of converting app store visitors into installers, especially in the Google Play Store, where your ...
Should you Change Your App Category?
Recently, Google added 8 new categories to the Google Play store, including: Art & Design Auto & Vehicles Beauty Dating Events Food & Drink House & Home ...
5 Examples of What Happens from an AppStore Algorithm Change
Today while having a look at some of the stats on our internal apps, we noticed how distinct the change in impressions from the early September app store algorithm change ...
Here’s How to Fix Apple’s Search Ads Platform
Feature Image Credit: Apple Search Ads promo page. Don’t forget to check out our other posts on Apple search ads for the latest best practices, tips and tricks, or ...
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