Incipia blog
SDKs: Which Power Ups Does Your App Need?
SDKs, or software development kits, are bundles of code that are added into your app to help accomplish different types of tasks, such as securely processing ...
Incipia App Teams Survey – November 2016
Here are the results from our second month’s App Teams survey and poll, for November 2016. Twitter Poll – Have you tried rich notifications yet? With votes from 9 ...
Why the Art of Form Optimization is Absolutely Worth Your Time
This post was originally featured as a guest article on the Appsee Product Mavens Blog. While most app teams know that forms are necessary to capture vital user data or ...
Amazon Pinpoint App Push Notifications
Big news from Amazon, which just released “targeted push notifications for mobile apps,” offering developers and app marketers a free starter tier that includes ...
The Best Way to Analyze the Usability of Your Gestures
Every tap, swipe, pinch that happens on your mobile app (or doesn’t happen) determines its overall usability. From swiping up to access a navigation menu or tapping to ...
Q&A: The Pulse of the Mobile Marketing Community With Adam Lovallo (Co-Founder, Grow.co & CourseReport.com)
Moore’s law was postulated with regard to hardware, yet its impact is applicable to all technology. Take the mobile marketing industry, for example. The speed with which ...
Why You Need to Reply to Your User Reviews
Feature image credit: Picsart Google Play Listing One thing that Google does right that Apple could stand to learn from is allowing developers to reply to user ...
30 Must Use Tools for Mobile App Startups
Hey startup teams… Want to improve your business operations, but feeling defeated by the fact that you: Don’t know what you don’t know? Check ...
90 Day Mobile App Retention Rates = 4%
Feature Image Credit: eMarketer This Just in: 4% of Mobile App Users… Return to use an app again after 90 days, per research from Appboy in a new eMarketer report. ...
What Should your App Include in Settings?
One question that may not come up as a hot topic when planning out a mobile app roadmap, yet which matters very much to the user experience is: What should be include in ...
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