Incipia blog

Tag: aso
Total posts: 71

Google Play displays app size and uses compression algorithm to shrink apps

Bryan Sharpe | August 8, 2016

Feature Image Credit: Android Developers Blog With more and more gigabytes of apps and streaming content floating through carrier networks to user phones comes a rise in ...

How much does it cost to reach Top 50 in the app store?

Bryan Sharpe | August 7, 2016

Image Credit: App Annie It is a question that undoubtedly lives at the forefront of every app marketer, developer and founder’s mind: “What would I need to pay to ...

Learn how Kabam increased app install conversion rate by 66%

Bryan Sharpe | August 5, 2016

Feature Image Credit: Store Maven There are many elements that make up an app store listing, and just about every one of them can be tested and optimized for better results. ...

ASO Tool App Annie Adds More Keyword Data

Gabe Kwakyi | August 4, 2016

Feature Image Credit: App Annie TLDNR: ASO tool App Annie expands its functionality to more solidly cover keyword research including search volume/difficulty and app ...

ASO Hacks: Brought to you by Boomerang

Gabe Kwakyi | August 4, 2016

Image Credit: Boomerang Gmail App What if I told you that by simply adding some font formatting to your Google Play description, you could boost your install conversion rate ...

Key Learnings in App Store Optimization #2

Gabe Kwakyi | July 14, 2016

Feature image credit: Apple (Skyfit app listing) Our Key Learnings in ASO series continues, today with a few more app listing elements that you can optimize to improve your ...

App Store Optimization Hacks

Gabe Kwakyi | July 12, 2016

Managing an app store optimization strategy involves a lot of industry research – checking out what other apps are doing and trying to determine whether those tricks, ...

KPIs for Measuring the Success of App Store Optimization

Gabe Kwakyi | June 24, 2016

One of the most important questions to ask in ASO is: “how do we know our ASO efforts are producing a tangible impact on installs and revenue?” While this is a ...

Key App Store Optimization Learnings Part 1

Gabe Kwakyi | June 17, 2016

Feature image credit: Apple App Store Top Free Food & Drink Apps Uncovering new learnings about how to work with the various algorithms and auctions to deploy more ...

Why App Store Search Ads Will Trump iOS Marketing

Gabe Kwakyi | June 12, 2016

To follow up on an earlier post extolling Apple’s upcoming App Store Search Ads as the single best iOS marketing channel, here is more data to support that assertion, ...