Incipia blog
5 Takeaways From the Google Play Console Organic Search Keyword Insights
Interested to learn more about the google play console organic search keyword and explore insights? Read on and stay tuned to Incipia. #1 Google Play Organic Keyword Insights ...
Deciphering Google Play Store Organic Search Data: 10 Insights You Can Get from the Installs per Keyword Feature
This guest post is written by Katerina Zolotareva, Marketing and Customer Success Manager at TheTool. TheTool is a powerful and easy-to-use platform that helps developers with ...
Google Play ASO Keyword Optimization - A Must Read
The term “keyword dance,” was coined by the ASO community and popularized by Daniel Peris, in order to refer to the dizzying and rapid change of keyword ranks for ...
5 Pro A/B Testing Tips
Google Play’s Experiments engine is hands down one of the most powerful and useful tools in the belt of an ASO (who has only an Android app, or both an Android and iOS ...
App Store vs Play Store ASO Diagram
The latest in the Incipia content series is a follow-up to the Visual Guide to iOS 11 ASO and the ASO Activities Impact Chart: the App Store vs Play Store ASO Diagram. Similar ...
The Advanced App Store Optimization Book
Big news! Moritz Daan and I have just published the most comprehensive book on App Store Optimization on the market. Just how comprehensive is this book? Here are some stats: ...
The Proven Method for Doubling App Conversion Rate on App Store Pages
This is a guest post by A/B testing firm, SplitMetrics, on improving your app’s app page download conversion rate. Dozens of new apps debut on Google Play and App Store ...
Join the ASO Stack Slack Group
If you practice app store optimization and are looking for an ASO-focused community to help learn from and contribute to, then you’ve arrived at the right blog post! ...
The App Store Optimization Activities Impact Chart
TLDNR: You can use this matrix to prioritize your time spent on ASO for what will drive the biggest impact. Get the ASO Activities Impact Chart (v1.1 includes iOS 11 Changes) ...
App Store Optimization Hacks: A/B Testing Google Play Title
Learn this app store optimization hack that allows you to AB test your app’s Google Play title using localizations and pre-post comparison analysis, made easier with Google’s ...
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