App Marketing | Incipia

What is Cohort Reporting Crystallization?

Gabe Kwakyi | June 26, 2023

Investment bankers and performance marketers are more similar than one might think at first glance. In both industries the best bankers and marketers are highly competitive, ...

Facebook Lookalike Audience Saturation Part 1

Gabe Kwakyi | June 18, 2023

This post encapsulates some theories as to why marketing performance may suddenly decline after running a particular audience for some time, and if so how to address this ...

Understand Google Universal App Campaigns With 5 Diagrams

Gabe Kwakyi | June 11, 2023

Having a hard time getting UACs to work properly? Read this post to increase your understanding of how UACs operate, and which best practices are critical to success. ...

Re-Post: Algorithmic marketing introduces a new era of mobile ad targeting

Gabe Kwakyi | June 9, 2023

This guest post was originally posted on MobileDevMemo. While it would appear at cursory glance that human marketers are being replaced or transformed into designers as a ...

New Feature: Apple Search Ads Creative Sets

Gabe Kwakyi | May 29, 2023

This topic was broken on ASO Stack by the team at Phiture and also Thomasbcn. In a move that’s arguably the most asked-for since expansion of markets, Apple has just ...

Why Algorithmic Marketing is a Good Thing for Mobile Marketing

Gabe Kwakyi | May 5, 2023

This post is a summary of a presentation by Gabe Kwakyi at the 2018 App Growth Summit event in New York, NY. You can find the slides here. This post is part 1 and focuses on ...

The era of algorithmic marketing: 6 mobile marketers comment on Google’s UAC & more

Gabe Kwakyi | May 5, 2023

This guest post was originally posted on MobileDevMemo. The move to algorithmic systems like Google’s UAC and Apple’s Search Ads Basic represents a fundamental and ...

Deciphering Google Play Store Organic Search Data: 10 Insights You Can Get from the Installs per Keyword Feature

Gabe Kwakyi | May 1, 2023

This guest post is written by Katerina Zolotareva, Marketing and Customer Success Manager at TheTool. TheTool is a powerful and easy-to-use platform that helps developers with ...

Google Play ASO Keyword Optimization - A Must Read

Gabe Kwakyi | February 28, 2023

The term “keyword dance,” was coined by the ASO community and popularized by Daniel Peris, in order to refer to the dizzying and rapid change of keyword ranks for ...

5 Pro A/B Testing Tips

Gabe Kwakyi | January 8, 2024

Google Play’s Experiments engine is hands down one of the most powerful and useful tools in the belt of an ASO (who has only an Android app, or both an Android and iOS ...

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