A/B testing | Incipia

Apple Search Ads Creative Set Testing for ASO in the Wild

Gabe Kwakyi | February 20, 2023

One of the best new methods for alternative A/B testing in ASO is to leverage your Apple Search Ads campaigns for testing new screenshots and videos. Creative sets are ...

Hidden App Store: 5 Tips to Boost Your Organic Installs

Gabe Kwakyi | February 4, 2023

This guest post is written by Liza Knotko. Liza is a Сontent Marketing Manager at SplitMetrics, an A/B testing platform trusted by Google, Rovio, Reddit and many others. ...

3 Considerations for Managing ASO A/B Testing

Gabe Kwakyi | November 26, 2023

The field of A/B testing (both the testing-first thought process and the actual statistic implementation of test management) has been a highly effective technique in the belts ...

5 Pro A/B Testing Tips

Gabe Kwakyi | January 8, 2024

Google Play’s Experiments engine is hands down one of the most powerful and useful tools in the belt of an ASO (who has only an Android app, or both an Android and iOS ...

How to do Research for Your App Store Optimization A/B Tests

Gabe Kwakyi | July 25, 2023

If you think that simply involves changing the color of your screenshot background or the order of screenshots is good enough for A/B testing, you need to read this post. ...

The Proven Method for Doubling App Conversion Rate on App Store Pages

Gabe Kwakyi | June 29, 2023

This is a guest post by A/B testing firm, SplitMetrics, on improving your app’s app page download conversion rate. Dozens of new apps debut on Google Play and App Store ...

Google Play Experiments Allow More Than 50% Traffic Tests

Gabe Kwakyi | January 26, 2024

While Google has traditionally only allowed up to 50% of live Play Store traffic to be testable through its A/B experiments engine, it appears that this limit may be lifting ...

The New Frontier for Mobile Marketing

Gabe Kwakyi | January 3, 2024

Mobile marketing technology has come a long ways in a short period of time. The latest technologies allow marketers to pay only when users actually install their app, show ads ...

SDKs: Which Power Ups Does Your App Need?

Gabe Kwakyi | December 22, 2023

SDKs, or software development kits, are bundles of code that are added into your app to help accomplish different types of tasks, such as securely processing ...

ASO Lessons Learned: Optimization Prioritization

Gabe Kwakyi | December 21, 2023

Where should you spend your effort in ASO? Keyword optimization is a great place to start and can produce excellent results (we nearly always see 10%+ gains in impressions ...

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