Incipia blog
Incipia Round Up: What’s New in App Store Optimization
Today’s post is a quick round up of what’s top of mind from Incipia with regard to the world of ASO, providing you with perspective on what we feel some of the top ...
The Latest Trends in App Store Optimization - Gabe Kwakyi and Steve Young
Incipia’s Gabe Kwakyi and App Master’s Steve Young share their thoughts on the latest trends in app store optimization. That’s all for today! Thanks for reading ...
3 Considerations for Managing ASO A/B Testing
The field of A/B testing (both the testing-first thought process and the actual statistic implementation of test management) has been a highly effective technique in the belts ...
5 Takeaways From the Google Play Console Organic Search Keyword Insights
Interested to learn more about the google play console organic search keyword and explore insights? Read on and stay tuned to Incipia. #1 Google Play Organic Keyword Insights ...
Google Play Organic Insights Adds Search Terms and Search vs Explore
Source: Android blog A holy grail of organic insights for ASO marketers is now available courtesy of Google! On 8/24/18 the Google Play Console released a massive update with ...
App Store Optimization Tutorial - Tracking Keyword Optimizations
Note - this video has been unlisted (but still available through this blog post as a starting place), due to some recent improvements made to account for the following ...
June 2018 ASO Google Play Store Algorithm Update
Source: ASO Stack Slack conversation - Thomasbcn, Pablo Samper As of the 20th of June, many Android developers noticed large and nearly total declines in daily download ...
New Feature: Apple Search Ads Creative Sets
This topic was broken on ASO Stack by the team at Phiture and also Thomasbcn. In a move that’s arguably the most asked-for since expansion of markets, Apple has just ...
Deciphering Google Play Store Organic Search Data: 10 Insights You Can Get from the Installs per Keyword Feature
This guest post is written by Katerina Zolotareva, Marketing and Customer Success Manager at TheTool. TheTool is a powerful and easy-to-use platform that helps developers with ...
Chrome Plugin For Google Play Store Feature Graphics
ASO service provider The Tool has just added one more to its list of useful Chrome plugins for ASO marketers. In addition to a plugin that shows the actual Apple Search Ads ...
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