Incipia blog
Apple Search Ads News: 12.13 Update
What’s News with Apple Search Ads? Check out these nine updates, tips and tricks to help you stay current on your Apple search ads knowledge: How Search Ads appear: ...
China Overtakes US for Top App Store Revenues
Feature Image Credit: TechCrunch According to App Annie: China has recently overtaken the US for App Store revenues. The ASO tool’s data shows that China drove $1.7 ...
Six Mobile Predictions for 2017
At the close of each year, one of the most common topics to consider is what the next 12 months will hold in store. Reflecting on the world of mobile apps in the year 2016, we ...
9 Reasons why App Store Impressions Spike
If you have an app in the App Store, chances are that you’ve seen the occasional spike in impressions (sometimes without a corresponding spike in downloads). This can ...
App Store Screenshots Study of the Top 100 Apps
Today we decided to do a study of the top 100 (free) apps in the Apple App Store to get a handle on some of the latest screenshot design trends. Below are our summarized & ...
Apple Search Ads News: 11.17 Update
What’s News with Apple Search Ads? Check out these seven updates, tips and tricks to help you stay current on your Apple search ads knowledge: Search Ads Bugs: Negative ...
Search Ads First Month Findings: AppsFlyer Report
In one of the first studies of Apple search ads campaigns, App MMP AppsFlyer just released a search ads report on findings aggregated from campaigns for 50 apps, with 40,000 ...
Apple Search Ads Best Practices to Scale Impressions
Unless you’ve been living under a rock, you’ve either heard or experienced firsthand how well Apple’s search ads campaigns have been performing. Don’t ...
Why Negative Keywords are a Must for Search Ads Broad/Search Match Types
Why Negative Keywords are Worth the Trouble In previous posts, we’ve extolled the importance of setting up separate campaigns for search match, broad match and exact ...
Apple Search Ads News: 10.21 Update
What’s News With Apple Search Ads? Check out these eight updates to help you stay current on your Apple Search Ads knowledge: Apple’s search term data clawback ...
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