Incipia blog
How Does Search Match in Apple Search Ads Work?
Feature Image Credit: Apple search ads documentation Don’t forget to check out our other posts on Apple search ads for the latest best practices, tips and tricks, or ...
How CPT Bid and the Apple Search Ads Auction Works
Learn about how the inner-workings of CPT bids and a second-price auction like Apple search ads work. Don’t forget to check out our other posts on Apple search ads for ...
Why Invest in App Store Search Ads?
We’ve already covered why we think App Store search ads are Apple’s gift to iOS marketers from a high-level and quantitative perspective. Today we’ll keep it ...
Apple App Store Search Ads Now Available
App Store Search Ads are Here! The wait since early Spring is now over. Apple has just taken the wraps off of search ads and is now letting app marketers and developers sign ...
What Does Apple’s Limit Ad Tracking Mean for App Marketers?
Feature Image Credit: Apple.com While many of the iOS 10 updates pertain to expanding developer capabilities and improving the experience for users, one of the changes Apple ...
iTunes Connect Dashboard Expands Sales & Trends for Subscriptions
Feature Image Credit: Help.Apple.com In a September 13th update, Apple is now adding more data to its iTunes Connect dashboard in order to support its push for developers ...
What you need to know about iOS 10
Feature Image Credit: Apple iOS 10 is here and has landed with a huge splash! Read on for highlights on what’s new: A Major iMessage Facelift Years after social media ...
Apple Launches App Store Notify Button
Feature Image Credit: Super Mario Run App Store Listing Apple’s at it again! The most valuable fruit in the world pushes yet another App Store improvement, fresh on the ...
New App Store Changes Includes 50 Character Limit on App Store Titles
Apple’s latest App Store update takes aim at zapping the practice by developers and marketers of leveraging extended titles (Apple previously provided up to 250 ...
Sensor Tower Predictions Include 5 Million Apps by 2020
Feature Image Credit: Sensor Tower ASO tool company Sensor Tower predicted in a recent study that the App Store will be home to more than 5 million apps by 2020, with the ...
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