mobile marketing

How iOS 14 IDFA Opt-In Will Affect Mobile Advertising

Gabe Kwakyi | July 19, 2023

This post is aimed at sharing more perspective on both the strategic and tactical implications of iOS 14 for mobile advertisers. To learn more about what other people are ...

6 Quick Tips For Your TikTok Ads Creative Strategy

Victoria Tutunjian | July 7, 2023

So you’re ready to launch on TikTok Ads? Great! Given that the TikTok Ads platform is still a very new advertising channel and one the advertising community is just beginning ...

The Top 4 2020 Mobile Marketing Trends and Tectonic Plates

Gabe Kwakyi | March 10, 2023

The new decade is off to the races, and the world of mobile marketing continues to evolve through an never-ending series of headwinds and tailwinds. Here are a few of the ...

Yield Curves and Mobile Marketing Analytics

Gabe Kwakyi | February 18, 2023

This post was written based on the presentation on Yield Curves at the App Growth Summit Masterminds Roundtable event in New York on January 29th 2020. In the context of the ...

A First-Principles Approach to Growth

Gabe Kwakyi | September 25, 2023

This is a guest post by Matias Honorato, who is the Growth Manager at Tally, the first automated debt manager app. In 2013 he founded his own startup, SlidePick, to later move ...

3 Tips for Optimizing Event-Based App Advertising Campaigns

Gabe Kwakyi | July 14, 2023

In the last few years optimizing for CPI has given way to ROAS, retention-centric or cost per X event targeting, leading to the proliferation of event-based app advertising ...

Mobile Marketing Strategies - Event Prospecting

Gabe Kwakyi | June 30, 2023

This post is a summary explanation to go with this deck that was presented at the AppsFlyer MAMA East event in June 2019. You can access the slides here. The purpose of ...

Why is creative vital to scaling advertising campaigns? Incipia Miniseries

Gabe Kwakyi | May 8, 2023

Q: Why is creative vital to scaling advertising campaigns? A: The fundamental nature of a social network is to feed the engagement of its users (which ensures that those users ...

What is a Mobile Measurement Partner (MMP)? Incipia Miniseries

Gabe Kwakyi | April 20, 2023

Learn about how the iOS 14 SKAdNetwork changes may affect MMPs in this post, and get your checklist for handling iOS 14 here. Q: What is a Mobile Measurement Partner (MMP), ...

How to Predict Mobile Marketing Profitability

Gabe Kwakyi | March 18, 2023

Looking to improve your game on mobile marketing analytics and ensure your campaigns are turning a profit? Or know how far away from profit they are, and how quickly you ...

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