app store optimization | Incipia

ASO Tools Encounter Issue Reporting iOS Search Popularity

Gabe Kwakyi | February 6, 2023

After the advent of Apple Search Ads, most ASO tools replaced their own proprietary search volume estimates with Apple’s search popularity index. This was a good move, ...

Live Review: Drawing Insight from User Reviews

Gabe Kwakyi | February 2, 2023

Looking for an example of how to analyze app user reviews from an ASO perspective? Then dive into the brain of an ASO with this (as per usual, slightly tangential) live review ...

Possible App Store Keyword Ranking Algorithm Update January 2017

Gabe Kwakyi | January 31, 2024

If you’ve seen your iOS app’s rank change significantly in early-to-mid January 2017, you’re not alone. While anecdotal, several app marketers from our ...

ASO: 12 Did You Knows About Google Play

Gabe Kwakyi | January 30, 2024

While the App Store and Google Play Store are similar in their chief regard (distributing apps) as well as many others, they both differ in some pretty significant ways. Here ...

Google Play Experiments Allow More Than 50% Traffic Tests

Gabe Kwakyi | January 26, 2024

While Google has traditionally only allowed up to 50% of live Play Store traffic to be testable through its A/B experiments engine, it appears that this limit may be lifting ...

iOS 10.3 Updates Around Reviews

Gabe Kwakyi | January 24, 2024

Breaking news for iOS 10.3: As part the upcoming changes to the latest version of iOS 10 (10.3), Apple is finally planning to mirror a feature that has been much asked-for by ...

1.20.17 Google Play Keyword Ranking Bug

Gabe Kwakyi | January 20, 2024

Original Source: Daniel Peris Update: Google Play’s web interface bug appears to have been fixed. If you’ve noticed that your ASO tool has begun reporting an ...

ASO Keyword Ranking: How to Earn a Top 10 Keyword Rank

Gabe Kwakyi | January 18, 2024

Our in-depth ASO keyword ranking study of 70 apps (the top 10 returning for seven keywords for the health and fitness category) yielded some fascinating, surprising and ...

Live Review of ASO Tactics

Gabe Kwakyi | January 17, 2024

Looking for an example of how to analyze apps from an ASO perspective? Then dive into the brain of an ASO with this (slightly tangential) live review of two apps, one iOS and ...

ASO Tool Mobile Action Adds New Features

Gabe Kwakyi | January 16, 2024

Mobile Action has been busy! The ASO Tool has not only been on a spree of feature rollouts, but also released a major facelift to its user interface, making the experience ...

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