Incipia blog

Tag: app store optimization
Total posts: 129

Diagram of ASO Factors by Priority

Gabe Kwakyi | January 12, 2024

Breaking down all the factors that play into app store optimization is difficult and not always easy to explain by plain text alone; so we put together a set of diagrams to ...

ASO Case Study: Google Play Spammers

Gabe Kwakyi | January 9, 2024

Spammers are at it again. This time, one by the name of Tool Box Studio. Tool Box Studio has 137 apps according to App Annie, and is linked to another developer account ...

ASO – 6 Resources for Keyword Research

Gabe Kwakyi | January 5, 2024

It can be a daunting task to try to identify all the different keywords to use when trying to optimize your app to be found by people searching in the app store. Not only are ...

Best Practices on App Icons from the Top 100 Apps

Gabe Kwakyi | December 29, 2023

We’re continuing on from two earlier studies of the top 100 app screenshots and the top 100 app descriptions, this time analyzing the trends of the top 100 App Store ...

ASO Lessons Learned: Optimization Prioritization

Gabe Kwakyi | December 21, 2023

Where should you spend your effort in ASO? Keyword optimization is a great place to start and can produce excellent results (we nearly always see 10%+ gains in impressions ...

Best App Description Practices From the Top 100 Apps

Gabe Kwakyi | December 15, 2023

Following up on an earlier study of the top 100 app screenshots, today we analyzed the trends in descriptions of the top 100 apps in the Apple App Store. Below are our ...

How to Troubleshoot Your App Store Optimization Strategy

Gabe Kwakyi | December 14, 2023

Get the 411 on how to troubleshoot your app store optimization strategy. Image credit to ASO tool, App Annie. Let’s set the scene for a moment: say you’ve spent ...

Differences Between Optimizing Apps for the App Store vs Google Play Store

Gabe Kwakyi | December 12, 2023

This post was originally featured as a guest article on the Mobile Action Blog. While the app stores of both Apple and Google share many similarities, there are also some ...

Google Play Algorithm Update 12/3

Gabe Kwakyi | December 8, 2023

Recent trends in ranking data from apps in the Google Play Store point to a recent Google Play ranking algorithm update. Also be sure to check out the February 2017 Google ...

Examples of Conversion Rate Benchmarks for Google Play Apps

Gabe Kwakyi | December 8, 2023

Curious as to what conversion rates look like across different types of apps? These two graphs show conversion rates by quartiles per app category and monetization-type, ...