Incipia blog
Why Search Ads Brand Defense is a Must
Having had experience working with many hundreds of brands to manage PPC campaigns across Bing Ads, Google Adwords, and Apple Search Ads, one of the regular questions clients ...
App Marketing News Update 9.2.17
Check out a few of the updates in mobile app marketing, as of September 2017: Google Adwords Moves to UAC-Only for App Install Ads TechCrunch, among many others heralded the ...
Apple Search Ads Conversion Reporting Bug
8/14/17 update: Search Ads conversions have been fixed and retroactively updated. Following earlier technical difficulties around remarketing and login issues, Apple’s ...
Apple Search Ads Remarketing and Platform Bugs
Heads up! A whole slew of bugs have just today surfaced in the Apple Search Ads platform. The first bug has to do with a remarketing-specific status showing for a ...
Apple Search Ads Now De-Duplicates Keywords!
Heads up: Apple has finally released a de-duplication feature, and it’s about damn time. Apple’s de-duplicate works for uploading both regular keywords and ...
How to Reduce your Apple Search Ads CPA
Trying to tame an extremely high Apple Search Ads CPA? Watch this quick video to learn a handy tactic to do just that. TLDNW: move any problem child keywords to a new ad group ...
Is Apple Search Ads Conversion Data Reliable?
Incipia is back to the marketing geekiness, this time with an analysis of Apple Search Ads campaign conversion trends. Specifically, we investigated the average conversion lag ...
Apple Search Ads Launches New Countries on 4.25.17
Great news from Apple for Search Ads managers! Apple Search Ads are now slated to go live in additional English-speaking markets, including Australia, New Zealand, and the ...
Apple Search Ads 101: Terms & Tactics To Know
For those of you just beginning to manage Search Ads campaigns who are looking for guidance on how to get started, read this mini-guide to terminology and tactics that you ...
Apple Search Ads Platform Update 4.5.17
It appears that an earlier service outage preceded a minor platform update, with Apple now allowing Apple Search Ads users to duplicate entities. Duplicating entities is ...
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